Marketing Management and Communications in the Public Sector, Pasquier

Автор: Pasquier
Название: Marketing Management and Communications in the Public Sector
ISBN: 1138655791 ISBN-13(EAN): 9781138655799
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Copley Paul
Название: Marketing Communications Management
ISBN: 0857027875 ISBN-13(EAN): 9780857027870
Издательство: Sage Publications
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Цена: 10453.00 р.
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Описание: `First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

Автор: Govoni N
Название: Dictionary of Marketing Communications
ISBN: 0761927719 ISBN-13(EAN): 9780761927716
Издательство: Sage Publications
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Цена: 9504.00 р.
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Описание: Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.