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Practical Guide to Comparative Advertising, Bleibaum, Rebecca


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Цена: 11789.00р.
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Автор: Bleibaum, Rebecca
Название:  Practical Guide to Comparative Advertising
ISBN: 9780128054710
Издательство: Elsevier Science
Классификация:
ISBN-10: 0128054719
Обложка/Формат: Paperback
Страницы: 312
Вес: 0.49 кг.
Дата издания: 01.01.2018
Язык: English
Размер: 227 x 151 x 20
Основная тема: Food Science
Подзаголовок: Dare to compare
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание:

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.

  • Alerts research, development and marketing professionals to potential competition issues and legal concerns
  • Provides a reference source for courts of law with respect to accepted industry standards and practices
  • Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims
  • Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products



A Practical Approach to Hazard Identification

Автор: Ccps
Название: A Practical Approach to Hazard Identification
ISBN: 047063524X ISBN-13(EAN): 9780470635247
Издательство: Wiley
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Цена: 20267.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The first part of this book (Chapters 1 and 2) provides an introduction and discusses basic concepts. Chapter 3 deals with the use of the basic human senses for identifying hazards. Chapter 4 deals with different classes and categories of hazards.

Quality Assurance in Seafood Processing: A Practical Guide

Автор: A. David Bonnell
Название: Quality Assurance in Seafood Processing: A Practical Guide
ISBN: 1461361346 ISBN-13(EAN): 9781461361343
Издательство: Springer
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Цена: 14365.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: While there are many quality assurance books on the market, very few address the application of the concept to the seafood industry. The author, in teaching quality assurance over nine years, has not been able to find a textbook that is suitable as a reference text in quality assurance courses for the seafood industry.

Fluid Catalytic Cracking Handbook: An Expert Guide to the Practical Operation, Design, and Optimization of FCC Units 3rd Edition

Автор: Reza Sadeghbeigi
Название: Fluid Catalytic Cracking Handbook: An Expert Guide to the Practical Operation, Design, and Optimization of FCC Units 3rd Edition
ISBN: 012386965X ISBN-13(EAN): 9780123869654
Издательство: Elsevier Science
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Цена: 25096.00 р.
Наличие на складе: Поставка под заказ.

Описание: Providing practical information and tools that engineers can use to maximize the profitability and reliability of their fluid catalytic cracking (FCC) operations, this book focuses on the developments, the shift to using FCC to process lower quality crudes, and on troubleshooting.

A Practical Guide to Rational Drug Design

Автор: Sun Hongmao
Название: A Practical Guide to Rational Drug Design
ISBN: 0081000987 ISBN-13(EAN): 9780081000984
Издательство: Elsevier Science
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Цена: 24423.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book is not going to be an exhaustive survey covering all aspects of rational drug design. Instead, it is going to provide critical know-how through real-world examples. Relevant case studies will be presented and analyzed to illustrate the following: how to optimize a lead compound whether one has high or low levels of structural information; how to derive hits from competitors’ active compounds or from natural ligands of the targets; how to springboard from competitors’ SAR knowledge in lead optimization; how to design a ligand to interfere with protein-protein interactions by correctly examining the PPI interface; how to circumvent IP blockage using data mining; how to construct and fully utilize a knowledge-based molecular descriptor system; how to build a reliable QSAR model by focusing on data quality and proper selection of molecular descriptors and statistical approaches. A Practical Guide to Rational Drug Design focuses on computational drug design, with only basic coverage of biology and chemistry issues, such as assay design, target validation and synthetic routes.

Advanced Practical Process Control

Автор: Brian Roffel; Ben Betlem
Название: Advanced Practical Process Control
ISBN: 3642621260 ISBN-13(EAN): 9783642621260
Издательство: Springer
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Цена: 10480.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An application-oriented approach to process control. The reference text systematically explains process identification, control and optimization, the three key steps needed to solve a multivariable control problem.


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