Innovation and Product Management, Kurt Gaubinger; Michael Rabl; Scott Swan; Thomas W

Автор: Gaubinger, Kurt Rabl, Michael Swan, K. Scott Werani, Thomas
Название: Innovation and product management
ISBN: 3642543758 ISBN-13(EAN): 9783642543753
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Innovation and Product Management

Автор: Lazonick, William; Teece, David J.
Название: Management Innovation
ISBN: 0199695687 ISBN-13(EAN): 9780199695683
Издательство: Oxford Academ
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Цена: 13147.00 р.
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Описание: This book assesses the work, ideas, and influence of the doyen of business historians, Alfred Chandler, particularly on management innovation, strategy, organization, and finance.

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson
Название: The Oxford Handbook of Innovation Management
ISBN: 0198746490 ISBN-13(EAN): 9780198746492
Издательство: Oxford Academ
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Цена: 5542.00 р.
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Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

Автор: Leng & Hsu
Название: Emerging Trends And Innovation In Sports Marketing And Management In Asia
ISBN: 1466675276 ISBN-13(EAN): 9781466675278
Издательство: Mare Nostrum (Eurospan)
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Цена: 32848.00 р.
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Описание: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams.Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Автор: Sundbo
Название: Contemporary Management of Innovation
ISBN: 1403996725 ISBN-13(EAN): 9781403996725
Издательство: Springer
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Цена: 15372.00 р.
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Описание: Beginning with theoretical analyses of the innovation management field, the book turns to the institutional and geographic factors underlying innovation, and the potential posed by a `soft` or organizational view of innovation management, before concluding with a section on the management of knowledge, information and appropriability.