Автор: Fletcher Winston Название: Advertising: A Very Short Introduction ISBN: 0199568928 ISBN-13(EAN): 9780199568925 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Автор: Todd Kelsey Название: Introduction to Search Engine Marketing and AdWords ISBN: 1484228472 ISBN-13(EAN): 9781484228470 Издательство: Springer Рейтинг: Цена: 3213.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Use Google`s AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Автор: Todd Kelsey Название: Introduction to Search Engine Optimization ISBN: 1484228502 ISBN-13(EAN): 9781484228500 Издательство: Springer Рейтинг: Цена: 3213.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Statement of responsibility partially from cover.
Автор: Charlesworth Название: An Introduction to Social Media Marketing ISBN: 0415856175 ISBN-13(EAN): 9780415856171 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.
Автор: S. Finlay Название: Predictive Analytics, Data Mining and Big Data ISBN: 1349478687 ISBN-13(EAN): 9781349478682 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
Автор: Todd Kelsey Название: Introduction to Social Media Marketing ISBN: 1484228537 ISBN-13(EAN): 9781484228531 Издательство: Springer Рейтинг: Цена: 3213.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Statement of responsibility partially from cover.
Автор: Jones Robert Название: Branding: A Very Short Introduction ISBN: 0198749910 ISBN-13(EAN): 9780198749912 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Автор: Charlesworth Название: An Introduction to Social Media Marketing ISBN: 0415856167 ISBN-13(EAN): 9780415856164 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.
Автор: Anna-Lena Sachs Название: Retail Analytics ISBN: 3319133047 ISBN-13(EAN): 9783319133041 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the challenging task of demand forecasting and inventory management in retailing.
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