Supplier Relationships to Family Firms, Christoph Rose
Автор: Alfred Z. Keller; Henry C. Wilson Название: Hazards to Drinking Water Supplies ISBN: 1447131894 ISBN-13(EAN): 9781447131892 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Donaldson, Bill O`toole, Tom Название: Strategic market relationships ISBN: 0470028807 ISBN-13(EAN): 9780470028803 Издательство: Wiley Рейтинг: Цена: 8070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
Описание: Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today`s global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.
Автор: Cox Название: Business Relationships for Competitive Advantage ISBN: 1403919046 ISBN-13(EAN): 9781403919045 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier.
Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.
Автор: Falconi Marcantonio Muzi Название: Global Stakeholder Relationships Governance ISBN: 1137396806 ISBN-13(EAN): 9781137396808 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By arguing and detailing the elements of a soft and hard infrastructure approach to the process of global stakeholder relationships governance, this study integrates advanced, flexible and feasible tools to develop an organization`s listening culture; integrated reporting as an ongoing process of continued multi-stakeholder reporting.
Название: Consumer-Brand Relationships ISBN: 0415783135 ISBN-13(EAN): 9780415783132 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
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