Advances in Luxury Brand Management, Jean-No?l Kapferer; Joachim Kernstock; Tim Oliver
Автор: Zarantonello Название: The Handbook of Brand Management Scales ISBN: 0415742951 ISBN-13(EAN): 9780415742955 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.
Описание: In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980`s forms the foundation of many companies` approach to category management.
Автор: John M. T. Balmer; Weifeng Chen Название: Advances in Chinese Brand Management ISBN: 1352000105 ISBN-13(EAN): 9781352000108 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Автор: Zarantonello Lia Название: Handbook of Brand Management Scales ISBN: 041574296X ISBN-13(EAN): 9780415742962 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.
Автор: V. Kumar; Werner Reinartz Название: Customer Relationship Management ISBN: 3662553805 ISBN-13(EAN): 9783662553800 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Поставка под заказ.
Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
Автор: Ewelina Soko?owska Название: Alternative Investments in Wealth Management ISBN: 3319080741 ISBN-13(EAN): 9783319080741 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth management process, with a special focus on Poland and Eastern Europe.
Автор: Leroy O Stone Название: Key Demographics in Retirement Risk Management ISBN: 9400793863 ISBN-13(EAN): 9789400793866 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Key Demographics in Retirement Risk Management argues that the weakening of public and employer-sponsored social safety nets in several countries will permanently increase pre-retirees` risk-anxiety and create pressure towards readjustment of their expectations about the quality of their lives in retirement.
Автор: Eun Sup Lee Название: Management of International Trade ISBN: 3642448380 ISBN-13(EAN): 9783642448386 Издательство: Springer Рейтинг: Цена: 10475.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the administrative and practical aspects of international commerce. It helps readers decide on and manage complex international business transactions, including in- and outsourcing problems, exports and imports.
Автор: Stefan Garding; Andrea Bruns Название: Complaint Management and Channel Choice ISBN: 3319181785 ISBN-13(EAN): 9783319181783 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates customer perceptions and expectations of complaint channels. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
Автор: Wojciech Piotrowicz; Richard Cuthbertson Название: Supply Chain Design and Management for Emerging Markets ISBN: 3319057642 ISBN-13(EAN): 9783319057644 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on supply chain management in emerging markets. The authors present issues relating to supply chain development covering countries such as Brazil, China, the Czech Republic, Russia, Indonesia, Malaysia, Nepal, Turkey, Egypt and South Africa and focuses on the challenges faced when the supply chain is designed and maintained.
Автор: Soumit Sain; Silvio Wilde Название: Customer Knowledge Management ISBN: 3319381407 ISBN-13(EAN): 9783319381404 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the interrelationship between customer knowledge management, customer focus and soft skills. It also provides concrete advice on how the management of customer knowledge can be optimized.
Описание: This book describes an intelligent customer relationship management framework that not only categorizes and analyses customer complaints but also evaluates customer satisfaction thus helping convert dissatisfaction into future business development strategies.
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