Hester van Herk; Carlos J. Torelli Cross Cultural Issues in Consumer Science and Consumer Psychology 9783319650906

Варианты приобретения

Цена: 15372.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: Есть
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Hester van Herk; Carlos J. Torelli
Название: Cross Cultural Issues in Consumer Science and Consumer Psychology
ISBN: 9783319650906
Издательство: Springer
Классификация:

Потребительство

Социальная, групповая или коллективная психология

Профессиональная и производственная психология

Самость, эго, идентичность, личность

Торгово-промышленная деятельность и управление

ISBN-10: 3319650904
Обложка/Формат: Hardcover
Страницы: 218
Вес: 0.46 кг.
Дата издания: 27.10.2017
Язык: English
Издание: 1st ed. 2017
Иллюстрации: 1 tables, color; 13 illustrations, black and white; vi, 218 p. 13 illus.
Размер: 234 x 156 x 14
Читательская аудитория: Postgraduate, research & scholarly
Основная тема: Psychology
Подзаголовок: Current Perspectives and Future Directions
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.
Among the topics covered:

Culture as a driver of individual and national consumer behavior.
Consumer culture-based attitudes toward buying foreign versus domestic products.
Country-of-origin effects: consumer perceptions of international products.
The roles of cultural influences in product branding.
Cultural aspects of consumer-brand relationships.
Consumer behavior in the emerging marketplace of subsistence countries.

This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.

Cross Cultural Issues in Consumer Science and Consumer Psychology, Hester van Herk; Carlos J. Torelli