Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1138247596 ISBN-13(EAN): 9781138247598 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Автор: Elliott, Jennifer (University of Brighton, UK) Название: Introduction to Sustainable Development ISBN: 0415590736 ISBN-13(EAN): 9780415590730 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thisfourth edition has been comprehensively rewritten and updated to provide a concise, well illustrated and accessible introduction to the characteristics, challenges and opportunities of sustainable development with particular reference to developing countries. The contested nature of sustainable development is explored through a detailed consideration of changing ideas and practices within environmentalism and development thinking.The text identifies the different actors involved (from institutions of global governance through to community based organisations), the policies and mechanisms through which sustainable development is being sought and considers the outcomes for particular groups and environments in both rural and urban contexts. ?? This edition places stronger emphasis on the global challenges of sustainable development with an understanding of inter-linked crises in climate, energy, economy, poverty and social injustice. It explores how these issues are leading to deep questioning of what sustainable development is, what it should be, and how sustainable development policies and mechanisms are being reconsidered.The book gives new consideration to the challenge of achieving lower carbon growth, climate adaptation, and the implications on sustainable development of rapidly expanding economies, including China and India.It contains greater discussion of how civil society movements influence outcomes of international climate policy, as well as technological developments in energy and agriculture. The text also contains a substantially expanded discussion of how poverty remains central to sustainable development challenges, as revealed through the Millennium Ecosystem Assessment and Millennium Development Goals. This invaluable text retains the core message that sustainable development has become central to debates about environment and development.Containing a substantial number of new boxed case studies, learning outcomes, chapter summaries, discussion questions, further reading and websites, this text provides an essential introduction for students.
Автор: Blewitt, John Название: Understanding sustainable development ISBN: 041570782X ISBN-13(EAN): 9780415707824 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Поставка под заказ.
Описание: This new and expanded edition builds upon the first edition’s powerful multi-perspective approach and breath of coverage. A truly comprehensive introduction to sustainable development, it is designed specifically to allow access to the topic from a wide range of educational and professional backgrounds and to develop understanding of a diversity of approaches and traditions at different levels. This second edition includes: a complete update of the text, with increased coverage of major topics including ecosystems; production and consumption; business; urban sustainability; governance; new media technologies; conservation; leadership; globalization and global crises; sustainability literacy and learning; more examples from the Global South and North America, while retaining its unique coverage of first world countries; chapter aims at the start and summaries at the end of each chapter; glossary of key terms; a new chapter on Conservation with a focus on behaviour change and values; a brand new website which includes discussion of how projects are done on the ground, additional exercises and online cases, test questions and recommended readings and films. Offering boxed examples from the local to the global, Understanding Sustainable Development is the most complete guide to the subject for course leaders, undergraduates and postgraduates.
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Автор: M. Mariani; R. Baggio; D. Buhalis; C. Longhi Название: Tourism Management, Marketing, and Development ISBN: 1137368659 ISBN-13(EAN): 9781137368652 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Автор: Marcello M. Mariani; Dimitrios Buhalis; Wojciech C Название: Tourism Management, Marketing, and Development ISBN: 1137405651 ISBN-13(EAN): 9781137405654 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Swarbrooke Название: Development And Management Of Visitor Attractions ISBN: 0750651695 ISBN-13(EAN): 9780750651691 Издательство: Taylor&Francis Рейтинг: Цена: 3168.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covers the issues in the ever-changing area of tourism. This book includes topics such as the Millennium Dome, national lottery funded projects, international case studies, statistics, examples, and others. It examines the factors that contribute to the success of visitor attractions. It contains theories which are illustrated through examples.
Название: Changing Patterns of Management Development ISBN: 0631209999 ISBN-13(EAN): 9780631209997 Издательство: Wiley Рейтинг: Цена: 5067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written in a highly accessible style by a small distinguished team, this is a wide--ranging account of the whole subject of management development, underpinned by the most extensive data set ever made available.
Описание: The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
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