Food, Agri-Culture and Tourism, Katia Laura Sidali; Achim Spiller; Birgit Schulze
Автор: Ines H?rtel Название: Handbook of Agri-Food Law in China, Germany, European Union ISBN: 3319676652 ISBN-13(EAN): 9783319676654 Издательство: Springer Рейтинг: Цена: 30745.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a new and differentiated overview of Agri-Food Law against the background of national and global integration of markets, and compares for the first time important aspects of the agricultural, environmental and food law of China and Germany / the European Union. In addition to the basics, it discusses a wide range of issues, such as the respective legal regulatory structures for food security, food safety, geographical indications of origin, climate protection, fertilizers, plant protection products, genetic engineering, water protection, soil protection, land resources and organic farming. In addition, it addresses key environmental impacts and developments in order to create integrated value chains. The increasing fusion of upstream and downstream areas is becoming apparent from primary production, to the refinement and trade up level, and even to consumption. Agri-Food Law is now productively taking these important developments into account with regard to the aforementioned countries.
Автор: Estelle Bi?nabe; Alain Rival; Denis Loeillet Название: Sustainable Development and Tropical Agri-chains ISBN: 9402410155 ISBN-13(EAN): 9789402410150 Издательство: Springer Рейтинг: Цена: 22203.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Zheng Xiang; Daniel R. Fesenmaier Название: Analytics in Smart Tourism Design ISBN: 3319442627 ISBN-13(EAN): 9783319442624 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Описание: Adam Morgan follows bestseller `Eating the Big Fish` with a close up of the kind of person it takes to challenge established brands.
Автор: Edwin F. George; Michael A. Hall; Geert-Jan De Kle Название: Plant Propagation by Tissue Culture ISBN: 9048172527 ISBN-13(EAN): 9789048172528 Издательство: Springer Рейтинг: Цена: 36570.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For this, the third edition of the classic work, authors with specialist knowledge have been brought on board to cover the hugely expanded number of topics in the subject area. Scientific knowledge has expanded rapidly since the second edition and it would now be a daunting task for a single author to cover all aspects adequately.
Автор: Roman Egger; Igor Gula; Dominik Walcher Название: Open Tourism ISBN: 3642540880 ISBN-13(EAN): 9783642540882 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry.
Автор: Eli Avraham; Eran Ketter Название: Tourism Marketing for Developing Countries ISBN: 1137342145 ISBN-13(EAN): 9781137342140 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Автор: Roland Schegg; Brigitte Stangl Название: Information and Communication Technologies in Tourism 2017 ISBN: 331951167X ISBN-13(EAN): 9783319511672 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy.
Автор: Alexandre Panosso Netto; Luiz Gonzaga Godoi Trigo Название: Tourism in Latin America ISBN: 3319358499 ISBN-13(EAN): 9783319358499 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents eleven case studies of success about Latin America tourism. Latin America is shown as an excellent example, with the Gross Domestic Product of the continent expanding intensely in the tertiary sector like leisure, hospitality, travel, tourism, entertainment, gastronomy, events and indoor and outdoor recreation.
Автор: Meier Schwarz Название: Soilless Culture Management ISBN: 364279095X ISBN-13(EAN): 9783642790959 Издательство: Springer Рейтинг: Цена: 16979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hydroponics, the method of growing plants without soil, presents a feasible alternative to conventional farming in areas which are short on water supply and limited in agricultural soil.This book will serve as an indispensable guide for students in the agriculture sciences, for agriculture instructors and soilless-culture farmers.
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