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Experience-Based Communication, Jens Ornbo; Claus Sneppen; Peter Franklin W?rtz


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Цена: 10760.00р.
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Автор: Jens Ornbo; Claus Sneppen; Peter Franklin W?rtz
Название:  Experience-Based Communication
ISBN: 9783642442872
Издательство: Springer
Классификация:
ISBN-10: 3642442870
Обложка/Формат: Paperback
Страницы: 278
Вес: 0.41 кг.
Дата издания: 02.11.2014
Язык: English
Размер: 234 x 156 x 16
Основная тема: Business and Management
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really WantI normally dislike business books, and books on communication are often the worst.


Coordination and Communication Using Signs

Автор: Kecheng Liu; Rodney J. Clarke; Peter B?gh Andersen
Название: Coordination and Communication Using Signs
ISBN: 1461352479 ISBN-13(EAN): 9781461352471
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Coordination And Communication Using Signs: Studies in Organisational Semiotics is a cutting-edge volume that bridges the gap between the technical and social aspects of information systems and information technology.

Innovations in social marketing and public health communication

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication

Language and communication at work

Автор: Cooren Francois, Vaara Eero, Langley Ann
Название: Language and communication at work
ISBN: 0198746504 ISBN-13(EAN): 9780198746508
Издательство: Oxford Academ
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Цена: 6889.00 р.
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Описание: This book examines language and communication as an inherent part of on-going organizational processes. It explores language and communication as constitutive of work; analyses how they actually `work`; and examines their role as part of strategic and institutional work in and around organizational phenomena.

Communication and management at work

Автор: Klikauer, Thomas
Название: Communication and management at work
ISBN: 0230515436 ISBN-13(EAN): 9780230515437
Издательство: Springer
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Цена: 16070.00 р.
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Описание: Uniquely, this book positions communication inside the historic development of work and management and shows how this development has led to the instrumental use of communication, informed by the distinction between those who manage and those who are managed and directed towards the control and system integration of the workers.

Applied Crisis Communication and Crisis Management

Название: Applied Crisis Communication and Crisis Management
ISBN: 1452217807 ISBN-13(EAN): 9781452217802
Издательство: Sage Publications
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Цена: 18058.00 р.
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Описание: Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.

Auditing Organizational Communication

Автор: Hargie
Название: Auditing Organizational Communication
ISBN: 0415414458 ISBN-13(EAN): 9780415414456
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Описание: Effective communication is vital for business success. This core text in the field of organizational communication equips readers with the vital analytic tools required to measure and monitor their communications.

Post-Merger Integration and the Management of Information and Communication Systems

Автор: Alexis Papathanassis
Название: Post-Merger Integration and the Management of Information and Communication Systems
ISBN: 3824482452 ISBN-13(EAN): 9783824482450
Издательство: Springer
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Цена: 15372.00 р.
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Описание: 1.0 Introduction In the popular film "Wall Street," the ruthless investment banker played by Michael Douglas, devotes an ode to "Greed," as part of his speech to the shareholders' meeting of a paper company he aims at acquiring: "The point is ladies and gentlemen that greed, for the like of a better word, is good. Greed is right. Greed works Greed clarifies, cuts through and captures the essence of evolutionary spirit. .. " Even though the aforementioned acquisition deal did eventually fail, in today's economy M&A activity is surging to levels previously unknown. With the exception 1 of the first quarters of 2002, the last decade has been characterised by unprecedented 2 number of transactions - It appears that "greed" is gaining ground amongst top executives and shareholders. Inasmuch as greed is an integral part of human nature, so is the propensity to grow and develop a part of organisational nature. Greiner (1998: p.66) claims that organisational evolution is not merely a self-implied process, but a "contest for survival." In other words, if organisations are to reach and potentially surpass their average life 3 expectancy range of 20 to 50 years, they need to evolve . Mergers & acquisitions seem to play a primary role in the evolution, and thus survival, of organisations.

Information and Communication Technologies in the Context of Globalization

Автор: K. Lal
Название: Information and Communication Technologies in the Context of Globalization
ISBN: 1349359815 ISBN-13(EAN): 9781349359813
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This book focuses on the adoption of new technologies led by information and communication technologies by SMEs in developing countries. Based on the empirical evidence from firms located in Malaysia, India, Nigeria, Jamaica, and Costa Rica, the study concludes that firms cannot remain competitive without institutional support.

International Dictionary of Marketing and Communication

Автор: Frank William. Jefkins
Название: International Dictionary of Marketing and Communication
ISBN: 1468415255 ISBN-13(EAN): 9781468415254
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising.

Ongoing Crisis Communication

Автор: Coombs Timothy
Название: Ongoing Crisis Communication
ISBN: 1452261369 ISBN-13(EAN): 9781452261362
Издательство: Sage Publications
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Цена: 10454.00 р.
Наличие на складе: Поставка под заказ.

Описание: W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New “Crisis Leadership Competencies” boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.

Using Communication Technology

Автор: B. B?chel
Название: Using Communication Technology
ISBN: 0333929500 ISBN-13(EAN): 9780333929506
Издательство: Springer
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Цена: 21661.00 р.
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Описание: This text examines the relationship between information technology and organizations from a range of perspectives, and highlights the managerial implications. It shows how organizational use of communication technologies can lead the way to the creation of knowledge organizations.

Strategic Urban Health Communication

Автор: Charles C. Okigbo
Название: Strategic Urban Health Communication
ISBN: 146149334X ISBN-13(EAN): 9781461493341
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Strategic Urban Health Communication


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