Описание: Innovations in Social Marketing and Public Health Communication
Автор: Cornelissen Joep P Название: Corporate Communication ISBN: 1473953707 ISBN-13(EAN): 9781473953703 Издательство: Sage Publications Рейтинг: Цена: 6651.00 р. Наличие на складе: Поставка под заказ.
Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Описание: The studentscale: measuring students' motivation, interest, learning resources and styles.- Contribution of computing services to benchmarking asset management knowledge management.- Financing of productive investments: a model with coordinated scenarios.- A fuzzy logic approach to modeling brand value: evidence from taiwan's banking industry.- Human resource characteristics and e-business: an fsQCA analysis.- The complexity of cyber-attacks in a new layered-security model and the maximum-weight, rooted-subtree problem.- Are problems with violence and the lack of public safety a barrier to entrepreneurship?.- The development of ICTs and the introduction of entrepreneurial capital.- Analysis and improvement of knowledge management processes in organizations using the Business Process Model Notation.- Re-examining the consistency in fsQCA.- A web services-based application for LMS data extraction and processing for social network analysis.- Fault tolerance patterns mining in dynamic databases.- A unified approach for the longest path problem on some tree-like graphs.
Автор: Charles C. Okigbo Название: Strategic Urban Health Communication ISBN: 1493944738 ISBN-13(EAN): 9781493944736 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategic Urban Health Communication
Charles C. Okigbo, editor
People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful--in a word, strategic.
Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:
Urbanization, population, and health myths: addressing common misconceptions.
Integrating HIV/family planning programs: opportunities for strategic communication.
The role of sports in strategic health promotion in low-income areas.
The Internet as a sex education tool: a case study from Thailand.
Advertising and childhood obesity in China.
Health communication strategies for sustainable development in a globalized world.
Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.
Автор: Samia Mohamed Nour Название: Information and Communication Technology in Sudan ISBN: 3319139983 ISBN-13(EAN): 9783319139982 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It investigates the economic impacts of the uses of ICT, the potential opportunities and challenges that ICT is expected to create for public and private Sudanese universities, and explains the role of ICT in facilitating the production, creation and transfer of knowledge in Sudanese universities.
Автор: Iis Tussyadiah; Alessandro Inversini Название: Information and Communication Technologies in Tourism 2015 ISBN: 3319143425 ISBN-13(EAN): 9783319143422 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Intelligence and Analytics.- Data Management.- Social Media.- eTourism and Smart Destinations.- Intelligence Systems: Mobile, Wearable, and Sensor.- Tourism Website Analytics.- Distribution Systems.- ICT and Tourism Experiences.- e-Learning.
The book is the follow-up to its predecessor "Automation, Communication and Cybernetics in Science and Engineering 2009/2010" and includes a representative selection of all scientific publications published between 07/2011 and 06/2012 in various books, journals and conference proceedings by the researchers of the following institute cluster:
IMA - Institute of Information Management in Mechanical Engineering ZLW - Center for Learning and Knowledge Management IfU - Associated Institute for Management Cybernetics Faculty of Mechanical Engineering, RWTH Aachen University
Innovative fields of application, such as cognitive systems, autonomous truck convoys, telemedicine, ontology engineering, knowledge and information management, learning models and technologies, organizational development and management cybernetics are presented.
Название: Strategic Communication, Social Media and Democracy ISBN: 1138841161 ISBN-13(EAN): 9781138841161 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
Описание: This book presents a collection of original research papers focusing on emerging issues regarding the role of information and communication technologies in organizations, inter-organizational systems, and society.
Описание: ГЇВїВЅ This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual`s risky behaviors, and how to improve social interventions.
Автор: Zheng Xiang; Iis Tussyadiah Название: Information and Communication Technologies in Tourism 2014 ISBN: 3319039725 ISBN-13(EAN): 9783319039725 Издательство: Springer Рейтинг: Цена: 33401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Amit Kumar Mishra; David Lloyd Johnson Название: White Space Communication ISBN: 3319356542 ISBN-13(EAN): 9783319356549 Издательство: Springer Рейтинг: Цена: 14365.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This monograph presents a collection of major developments leading toward the implementation of white space technology - an emerging wireless standard for using wireless spectrum in locations where it is unused by licensed users.
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