Strategic Urban Health Communication, Charles C. Okigbo
Автор: Podnar Название: Corporate Communication ISBN: 113880472X ISBN-13(EAN): 9781138804722 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability.
In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola.
This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
Автор: Charles C. Okigbo Название: Strategic Urban Health Communication ISBN: 1493944738 ISBN-13(EAN): 9781493944736 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategic Urban Health Communication
Charles C. Okigbo, editor
People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful--in a word, strategic.
Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:
Urbanization, population, and health myths: addressing common misconceptions.
Integrating HIV/family planning programs: opportunities for strategic communication.
The role of sports in strategic health promotion in low-income areas.
The Internet as a sex education tool: a case study from Thailand.
Advertising and childhood obesity in China.
Health communication strategies for sustainable development in a globalized world.
Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.
Описание: ГЇВїВЅ This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual`s risky behaviors, and how to improve social interventions.
Автор: Kelly-Holmes Название: Advertising as Multilingual Communication ISBN: 0230217060 ISBN-13(EAN): 9780230217065 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Автор: Jens Ornbo; Claus Sneppen; Peter Franklin W?rtz Название: Experience-Based Communication ISBN: 3642442870 ISBN-13(EAN): 9783642442872 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want"I normally dislike business books, and books on communication are often the worst.
Автор: Rhonda J. Moore; David Spiegel Название: Cancer, Culture and Communication ISBN: 1475778996 ISBN-13(EAN): 9781475778991 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume creates a multi-disciplinary dialogue about clinician-patient communication. Some topics addressed include: oncology care, quality of life issues, supportive survivorship, etc. It is for physicians, nurses, hospice and palliative care professionals and public health professionals.
Автор: J. Sostrin Название: Re-Making Communication at Work ISBN: 1137337079 ISBN-13(EAN): 9781137337078 Издательство: Springer Рейтинг: Цена: 3492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Now known as the transmission model, this form of communication is still the foundation for academic courses in communication theory and practice, and is embedded in most business literature and education that address subjects related to workplace communication, organization behavior and culture, leadership, and conflict resolution.
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