Reputation Capital, Joachim Klewes; Robert Wreschniok

Автор: Chun
Название: Corporate Reputation and Competitiveness
ISBN: 1138861162 ISBN-13(EAN): 9781138861169
Издательство: Taylor&Francis
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Цена: 8879.00 р.
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Описание: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

Автор: Langham, Tony
Название: Reputation management
ISBN: 1787566102 ISBN-13(EAN): 9781787566101
Издательство: Emerald
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Цена: 3860.00 р.
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Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

Автор: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher S
Название: Reputation Management
ISBN: 3642270743 ISBN-13(EAN): 9783642270741
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.

Автор: Griffin Andrew
Название: Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals
ISBN: 0749476532 ISBN-13(EAN): 9780749476533
Издательство: Неизвестно
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Цена: 26186.00 р.
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Описание: Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Автор: Carroll Craig E.
Название: The Handbook of Communication and Corporate Reputation
ISBN: 1119061237 ISBN-13(EAN): 9781119061236
Издательство: Wiley
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Цена: 7595.00 р.
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Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Автор: Currie
Название: Rules, Reputation and Macroeconomic Policy Coordination
ISBN: 0521104602 ISBN-13(EAN): 9780521104609
Издательство: Cambridge Academ
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Цена: 6019.00 р.
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Описание: In this book David Currie and Paul Levine address a broad range of issues concerning the design and conduct of macroeconomic policy in open economies. Adopting neo-Keynesian models for which monetary and fiscal policy have short-term real effects, they analyse active stabilisation policies in both a single- and multi-country context.

Автор: Doorley, John , Garcia, Helio Fred
Название: Reputation Management
ISBN: 0815376979 ISBN-13(EAN): 9780815376972
Издательство: Taylor&Francis
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Цена: 12095.00 р.
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Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.