Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1138247596 ISBN-13(EAN): 9781138247598 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Автор: Mellor Название: Arab Media - Globalization and Emerging Media Industries ISBN: 0745645348 ISBN-13(EAN): 9780745645346 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: * A clear and authoritative introduction to the emerging Arab media industries. * Covers a range of industries, with particular focus on broadcasting, press, publishing, cinema and new media. * Written by an experienced author team, with broad language and subject coverage.
Описание: Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.
Автор: Berz Название: Managing TV Brands with Social Media ISBN: 3658142936 ISBN-13(EAN): 9783658142933 Издательство: Springer Рейтинг: Цена: 7836.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.
Название: Managing Media Businesses ISBN: 3319520202 ISBN-13(EAN): 9783319520209 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.Your answers to these questions that vex your media or entertainment business will depend on your frame - a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler.
Автор: Gregory Ferrell Lowe; Charles Brown Название: Managing Media Firms and Industries ISBN: 331908514X ISBN-13(EAN): 9783319085142 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.
Автор: Aris, Annet Bughin, Jacques Название: Managing media companies ISBN: 047071395X ISBN-13(EAN): 9780470713952 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.
Автор: Michael A. Crew; Paul R. Kleindorfer Название: Managing Change in the Postal and Delivery Industries ISBN: 0792398491 ISBN-13(EAN): 9780792398493 Издательство: Springer Рейтинг: Цена: 30606.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brings together practitioners, postal administrators, the express industry, regulators, economists and lawyers to examine the important policy and regulatory issues facing the postal and delivery industries. This book provides a different perspective on the problems facing postal and delivery networks.
Автор: Michael A. Crew; Paul R. Kleindorfer Название: Managing Change in the Postal and Delivery Industries ISBN: 1461379024 ISBN-13(EAN): 9781461379027 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing Change in the Postal and Delivery Industries brings together practitioners, postal administrators, the express industry, regulators, economists and lawyers to examine the important policy and regulatory issues facing the postal and delivery industries.
Автор: Johan Roos; Georg von Krogh Название: Managing Strategy Processes in Emergent Industries ISBN: 0333665732 ISBN-13(EAN): 9780333665732 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this text, based upon observation of and involvement in the strategy processes of three media firms, a framework for strategy processes is proposed and a practical outline of new processes to be developed is presented.
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