Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Автор: Robert Fitzgerald Название: Rowntree and the Marketing Revolution, 1862–1969 ISBN: 0521023785 ISBN-13(EAN): 9780521023788 Издательство: Cambridge Academ Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
Автор: Andrew McAfee, Erik Brynjolfsson Название: Machine, Platform, Crowd: Harnessing Our Digital Future ISBN: 0393254291 ISBN-13(EAN): 9780393254297 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the authors of the best-selling The Second Machine Age, a leader`s guide to success in a rapidly changing economy.
Описание: Helps marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. This guide shows how to sort through the clutter of metrics, measurement, and analytic options, and provides the practical information needed to help establish the marketing accountability imperative.
Автор: Jutkowitz Alexander Название: The Rules of Perception: Why Content Marketing Changes Minds ISBN: 1119345111 ISBN-13(EAN): 9781119345114 Издательство: Wiley Рейтинг: Цена: 3008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today`s audiences.
Описание: South Asia is particularly vulnerable to climate change. Most previous studies have focused on the projected impacts of sea-level rise or extreme weather - droughts, floods, heatwaves and storm surges. This study adds to that knowledge by identifying the impacts of long-term changes in the climate - rising temperatures and changes in precipitation patterns - on living standards. It does so by first building an understanding of the relationship between current climate conditions and living standards across South Asia. The study also identifies the set of climate models that are best suited for projecting long-term changes in climate across South Asia. This novel understanding of living standards and climate change is then combined to project impacts of long-term changes in climate on living standards in South Asia. The study finds that higher temperatures will reduce living standards for most of South Asia, with the severity impacts depending on future global greenhouse gas emissions. The study projects "hotspots", which are locations where long-term changes in climate will have negative impacts on living standards. Many hotspots are in locations that hitherto have not been identified as particularly vulnerable to climate change. Moreover, hotspots have distinguishing features that vary from country to country. This detailed assessment provides a mosaic of information that enriches our understanding of how climate change will impact people and which populations are most vulnerable. The report also provides guidance on the kinds of actions are most likely to reduce impacts of climate change in each country. The study is a major contribution to our understanding of how increasing temperatures and changing precipitation patterns interact with social and economic structures at a fine granular level across South Asia.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Nick Wilde & Philip R. Holden Название: Marketing and PR ISBN: 0713675462 ISBN-13(EAN): 9780713675467 Издательство: A & C Black Рейтинг: Цена: 1335.00 р. Наличие на складе: Поставка под заказ.
Описание: Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won`t benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business.
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Автор: Shaw, Stephen Название: Airline marketing and management ISBN: 1409401499 ISBN-13(EAN): 9781409401490 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today`s airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u
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