Consumer Behaviour in Asia, Hellmut Sch?tte; Deanna Ciarlante
Автор: Funk Название: Consumer Behaviour in Sport and Events ISBN: 1138135496 ISBN-13(EAN): 9781138135499 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:
A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour
A basis for the development of marketing actions useful in sport and related business, community and government sectors
A comprehensive understanding of how individuals associate themselves with sport and event products and services
A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events
A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.
Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Автор: Parment Название: Generation Y in Consumer and Labour Markets ISBN: 0415886481 ISBN-13(EAN): 9780415886482 Издательство: Taylor&Francis Рейтинг: Цена: 14545.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred--thus the consumer and labor markets converge in some critical dimensions.
This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author's experiences from hundreds of organizations where he has been involved as a consultant - offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.
Автор: Claudia Mennicken; Ingo Balderjahn Название: New Developments and Approaches in Consumer Behaviour Research ISBN: 0333739078 ISBN-13(EAN): 9780333739075 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.
Автор: Jham & Puri Название: Cases On Consumer-Centric Marketing Management ISBN: 1466643579 ISBN-13(EAN): 9781466643574 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.<br><br><em>Cases on Consumer-Centric Marketing Management</em> presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.
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