Generation Y in Consumer and Labour Markets, Parment

Автор: Jham & Puri
Название: Cases On Consumer-Centric Marketing Management
ISBN: 1466643579 ISBN-13(EAN): 9781466643574
Издательство: Mare Nostrum (Eurospan)
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Цена: 25502.00 р.
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Описание: As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.<br><br><em>Cases on Consumer-Centric Marketing Management</em> presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.

Автор: Mazzocchi M
Название: Statistics for Marketing and Consumer Research
ISBN: 1412911214 ISBN-13(EAN): 9781412911214
Издательство: Sage Publications
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Цена: 35798.00 р.
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Описание: Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Автор: Foxall
Название: Perspectives on Consumer Choice
ISBN: 1137501197 ISBN-13(EAN): 9781137501196
Издательство: Springer
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Цена: 16070.00 р.
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Описание: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

Автор: Juster Francis Thomas, Juster F. Thomas
Название: Anticipations and Purchases: An Analysis of Consumer Behavior
ISBN: 069162495X ISBN-13(EAN): 9780691624952
Издательство: Wiley
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Цена: 6653.00 р.
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Описание: The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library

Автор: Ammi
Название: Global Consumer Behavior
ISBN: 1905209630 ISBN-13(EAN): 9781905209637
Издательство: Wiley
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Цена: 25811.00 р.
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Описание: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.