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The Psychology of Customer Care, J. Lynch


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Цена: 11179.00р.
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Автор: J. Lynch
Название:  The Psychology of Customer Care
ISBN: 9781349390434
Издательство: Springer
Классификация:


ISBN-10: 1349390437
Обложка/Формат: Paperback
Страницы: 274
Вес: 0.34 кг.
Дата издания: 20.01.1992
Язык: English
Размер: 216 x 140 x 16
Основная тема: Business and Management
Подзаголовок: A Revolutionary Approach
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book breaks new ground on customer care. Critical time care factors for industries as diverse as banks, airlines, hotels, supermarkets, are defined together with many tips on how to steal a march on competitors by this revolutionary and practical approach to customer care.


The Psychology of Personnel Selection

Автор: Chamorro-Premuzic
Название: The Psychology of Personnel Selection
ISBN: 0521868297 ISBN-13(EAN): 9780521868297
Издательство: Cambridge Academ
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Цена: 13147.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An engaging and thought-provoking textbook introducing the main methods and constructs used to assess people at work. A wide range of the approaches underlying personnel selection are summarized and critically evaluated, with particular emphasis on identifying and measuring the psychological variables (traits, attitudes, abilities) that determine differences in individuals` performance.

Psychology and the Soldier

Автор: Bartlett
Название: Psychology and the Soldier
ISBN: 110745560X ISBN-13(EAN): 9781107455603
Издательство: Cambridge Academ
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Цена: 4277.00 р.
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Описание: Originally published in 1927, this book demonstrate the possible applications of psychological techniques to the training and deployment of soldiers. Bartlett examines features in the life of a soldier, including fatigue and the effects of battle, and offers some suggestions on how modern psychology can better be employed in the service of the army.

The Psychology of Customer Care

Автор: J. Lynch
Название: The Psychology of Customer Care
ISBN: 0333557697 ISBN-13(EAN): 9780333557693
Издательство: Springer
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Цена: 24456.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book breaks new ground on customer care. Critical time care factors for industries as diverse as banks, airlines, hotels, supermarkets, are defined together with many tips on how to steal a march on competitors by this revolutionary and practical approach to customer care.

Qualitative Research Methods in Consumer Psychology

Название: Qualitative Research Methods in Consumer Psychology
ISBN: 1138023493 ISBN-13(EAN): 9781138023499
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

The Psychology of Innovation in Organizations

Автор: Cropley
Название: The Psychology of Innovation in Organizations
ISBN: 1107459176 ISBN-13(EAN): 9781107459175
Издательство: Cambridge Academ
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Цена: 5386.00 р.
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Описание: Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation.

Social Psychology of Organizations

Автор: Wilde Joanna
Название: Social Psychology of Organizations
ISBN: 1138823236 ISBN-13(EAN): 9781138823235
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание:

Healthy and successful organizations require the people who work within them to be happy, resilient and creative. Just as a human body is undermined if it suffers from sickness, so an organization can only function fully if the people who work within it feel engagement and well-being, and any toxic influences which shape or burden their working lives are resolved

This important new title provides a much-needed overview not only of what it means for an organization to be weakened by pervasive psychological influences within the working environment, but also how this dysfunction can be addressed through psychological interventions. The book is split into three core sections:

  • Toxicity and Dysfunction in the workplace, outlining structural, behavioural, emotional and cognitive sources of toxicity that undermine organizations
  • Principles of the healthy workplace, outlining core concepts of belonging, contribution and meaning from which organizations in turn benefit
  • Creating the healthy workplace, outlining a range of approaches to addressing organizational toxicity, including design thinking, positive psychology, and evidence-based approaches.

Written by a practicing organizational psychologist, and including case studies to illustrate how toxicity at the micro level can impact upon wider organizational goals, the book draws on a wide range of literature to provide an accessible, focussed understanding of how the individual psychological experiences of working people can have wider consequences for an organization, and how interventions within that process can address these issues. It is ideal reading for students and researchers of occupational or organizational psychology, organizational behaviour, business and management and HRM.


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