Market Matters, Christina Garsten; M. Lindh de Montoya
Автор: Khattab Nabil Название: Palestinians in the Israeli Labor Market ISBN: 1137336447 ISBN-13(EAN): 9781137336446 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bringing together important contributions from leading Israeli Jewish and Palestinian scholars, this comprehensive and multi-disciplinary volume addresses the most recent developments and outcomes of the labor market integration of the Palestinian minority inside Israel.
Автор: Garsten Название: Market Matters ISBN: 1403917574 ISBN-13(EAN): 9781403917577 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the age of globalization, people employ markets to solve problems, create capital, achieve political objectives, question economic processes and delineate moral values. This title examines cultural processes in modern markets, based on case studies from around the world.
Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Автор: Sir John Hicks, Late Drummond Professor of Politic Название: A Market Theory of Money ISBN: 0198287240 ISBN-13(EAN): 9780198287247 Издательство: Oxford Academ Рейтинг: Цена: 22572.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explains the way in which economic theory has been adjusted to reflect developments in the real economy. The author outlines a theory, which links competitive markets with the monetary sector.
Автор: Diniz Название: The Luxury Market in Brazil ISBN: 1137432543 ISBN-13(EAN): 9781137432544 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Автор: Barzanti Sergio Название: Underdeveloped Areas Within the Common Market ISBN: 0691622701 ISBN-13(EAN): 9780691622705 Издательство: Wiley Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The serious threat of the underdeveloped areas of the Common Market, particularly southern Italy and certain regions of France, to European unity is considered and constructive means to alleviate this danger are presented. A careful analysis is made of the regional economies of the underdeveloped areas. In each case the forms of cooperation develop
Автор: Malcolm McDonald Название: Market Segmentation, ISBN: 0750659815 ISBN-13(EAN): 9780750659819 Издательство: Elsevier Science Рейтинг: Цена: 6653.00 р. Наличие на складе: Поставка под заказ.
Описание: Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.
Автор: Avgouleas, Emilios. Название: The mechanics and regulation of market abuse : ISBN: 0199244529 ISBN-13(EAN): 9780199244522 Издательство: Oxford Academ Рейтинг: Цена: 43560.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers an interdisciplinary analysis of market manipulation and insider dealing, together comprising the offence of market abuse. It examines the mechanics of market abuse and the means for its perpetration in modern financial markets, providing a critical analysis of the legal and regulatory framework for dealing with market abuse in the UK, and of the emerging EU regime. In this context, it evaluates the potential deterrent benefits of civil lawremedies.
Автор: Cuervo-Cazurra Название: Emerging Market Multinationals ISBN: 1107073146 ISBN-13(EAN): 9781107073142 Издательство: Cambridge Academ Рейтинг: Цена: 11563.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
Описание: This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
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