Автор: Stephen Kline Название: Globesity, Food Marketing and Family Lifestyles ISBN: 1349359203 ISBN-13(EAN): 9781349359202 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the globesity pandemic in Britain and the USA, it illustrates the way moral panic brought childrens food marketing to the centre of the policy debates about consumer lifestyles"--
Автор: Rosenbaum, Jonathan (Author) Название: Movies as Politics ISBN: 0520206150 ISBN-13(EAN): 9780520206151 Издательство: Wiley Рейтинг: Цена: 4277.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of reviews and essays focuses on the political and social dynamics of the contemporary movie scene. It explores the many links between film and our ideological identities as individuals and as society.
Описание: A study of the narrative and stylistic characteristics of all the major works by Marguerite Duras. Through close textual readings with a particular focus on women`s access to language, this book shows how Duras critiques and subverts dominant discourse.
Автор: Demoor Название: Marketing the Author ISBN: 1403933294 ISBN-13(EAN): 9781403933294 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing the Author looks at the careers and the writings of a selection of authors writing in the period 1880-1930 (from the fairly unknown Emilia Dilke and Rosamund Watson to literary celebrities like Henry James, James Joyce and Virginia Woolf) who all impersonated identities which they had created for themselves.
Автор: Arthur Asa Berger Название: Marketing and American Consumer Culture ISBN: 3319473271 ISBN-13(EAN): 9783319473277 Издательство: Springer Рейтинг: Цена: 6567.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Автор: Kubacki Название: Formative Research in Social Marketing ISBN: 9811018278 ISBN-13(EAN): 9789811018275 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Автор: Squires Название: Marketing Literature ISBN: 140399773X ISBN-13(EAN): 9781403997739 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.
Автор: David G. Pier Название: Ugandan Music in the Marketing Era ISBN: 1137549394 ISBN-13(EAN): 9781137549396 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Автор: Frye, Northrop (Author), Bloom, Harold, Ed (Forewo Название: Anatomy of Criticism: Four Essays (Revised) ISBN: 0691069999 ISBN-13(EAN): 9780691069999 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Поставка под заказ.
Описание: Assumes that criticism is a structure of thought and knowledge in its own right. In four essays on historical, ethical, archetypical, and rhetorical criticism, employing examples of world literature from ancient times, this work reconceives literary criticism as a total history rather than a linear progression through time.
This book is about Anglo-American literary heritage. It argues that readers on both sides of the Atlantic shaped the contours of international ‘English’ in the 1800s, expressing love for books and authors in a wide range of media and social practices. It highlights how, in the wake of American independence, the affection bestowed on authors who became international objects of celebration and commemoration was a major force in the invention of transnational ‘English’ literature, the popular canon defined by shared language and tradition. While love as such is difficult to quantify and recover, the records of such affection survive not just in print, but also in other media: in monuments, in architecture, and in the ephemera of material culture. Thus, this collection brings into view a wide range of nineteenth-century expressions of love for literature and its creators.
Автор: Williams, Jay Название: Author Under Sail: The Imagination of Jack London, 18931902 ISBN: 0803249918 ISBN-13(EAN): 9780803249912 Издательство: Wiley EDC Рейтинг: Цена: 12698.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature. Jay Williams is the senior managing editor of Critical Inquiry, as well as the editor of Signature Derrida and editor/publisher of seven numbers of the Jack London Journal.
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