Описание: Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.
Автор: Earle S et al Название: Theory and Research in Promoting Public Health ISBN: 1412930715 ISBN-13(EAN): 9781412930710 Издательство: Sage Publications Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What, exactly, is promoting public health activity? How should we promote public health? Whose values are most important? Which theories can help inform health promoting practice? This text addresses these questions, exploring the key concepts, debates and issues involved in multi-disciplinary public health.
Описание: This book compiles and presents new developments in statistical causal inference. The accompanying data and computer programs are publicly available so readers may replicate the model development and data analysis presented in each chapter. In this way, methodology is taught so that readers may implement it directly. The book brings together experts engaged in causal inference research to present and discuss recent issues in causal inference methodological development. This is also a timely look at causal inference applied to scenarios that range from clinical trials to mediation and public health research more broadly. In an academic setting, this book will serve as a reference and guide to a course in causal inference at the graduate level (Master's or Doctorate). It is particularly relevant for students pursuing degrees in statistics, biostatistics, and computational biology. Researchers and data analysts in public health and biomedical research will also find this book to be an important reference.
Автор: M. Joseph Sirgy; Don Rahtz; A. Coskun Samli Название: Advances in Quality-of-Life Theory and Research ISBN: 9048163641 ISBN-13(EAN): 9789048163649 Издательство: Springer Рейтинг: Цена: 30606.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is relevant to quality-of-life researchers working in the areas of social medicine, sustainable development, social indicators research and health psychology/behavioral medicine.
Автор: Kubacki Название: Formative Research in Social Marketing ISBN: 9811018278 ISBN-13(EAN): 9789811018275 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Автор: Sally A. Shumaker; Susan M. Czajkowski Название: Social Support and Cardiovascular Disease ISBN: 1489925740 ISBN-13(EAN): 9781489925749 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this groundbreaking work, distinguished contributors explore the myriad relationships between networks of social support and the development, treatment, and rehabilitation of individuals with cardiovascular disease.
Автор: Jessor, Richard Название: Problem behavior theory and the social context ISBN: 3319578847 ISBN-13(EAN): 9783319578842 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This third and final volume of Richard Jessor`s collected works explores the central role of the social context in the formulation and application of Problem Behavior Theory.
Автор: I.G. Sarason Название: Social Support: Theory, Research and Applications ISBN: 940108761X ISBN-13(EAN): 9789401087612 Издательство: Springer Рейтинг: Цена: 55483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Proceedings of the NATO Advanced Research Workshop, Chateau de Bonas, France, September 19-23, 1983
Описание: This book provides an introduction to the major theories, methods, models, and findings of social network analysis research and application with attention to medical and public health topics.
Описание: This wide-reaching handbook offers a new perspective on the sociology of health, illness and medicine by stressing the importance of social theory. Examining a range of classic and contemporary female and male theorists from across the globe, it explores various issues including chronic illness, counselling and the rising problems of obesity.
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