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The Marketing-Sales-Finance Triangle, Prof. Dr. Harley Krohmer; Dirk Weissbrich


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Автор: Prof. Dr. Harley Krohmer; Dirk Weissbrich
Название:  The Marketing-Sales-Finance Triangle
ISBN: 9783834919212
Издательство: Springer
Классификация:
ISBN-10: 3834919217
Обложка/Формат: Paperback
Страницы: 218
Вес: 0.28 кг.
Дата издания: 27.10.2009
Язык: English
Размер: 149 x 210 x 18
Основная тема: Business and Management
Подзаголовок: An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This thesis addresses important research gaps in the literature on the marketing-finance interface. While there have been considerable research activities on marketing-finance topics such as marketing assets or marketing metrics, only few scholars have looked at the organizational interface between marketing and finance. We know surprisingly little about how marketing, sales, and finance units actually work together within organizations. In his PhD thesis Dirk Weissbrich chooses a qualitative research design to gain insight into this unknown organizational phenomenon. Drawing on 78 face-to-face interviews with managers from marketing, sales, and finance in 42 companies, the author develops a better understanding of the organizational link between marketing, sales, and finance units. Specifically, Dirk Weissbrich makes three major research contributions. First, the author introduces the idea of the marketing-sales-finance triangle and explores eight finance-related key interaction fields and decision areas: (1) Plans & Budgets, (2) Reports & Analyses, (3) Cost Optimization, (4) Calculations & Investment Management, (5) Financial Accounting, (6) Debtor Management, (7) Compliance & Risk Management, and (8) Pricing. The author describes in detail how marketing, sales, and finance cooperate in each key interaction field and decision area. Second, the author discusses each functions value added to the respective interaction field and decision area in the marketing-sales-finance-triangle. On the basis of these interaction field specific insights, a more general picture on the role of each function in the marketing-sales-finance triangle is developed.


Decision Making in Marketing and Finance

Автор: Koku
Название: Decision Making in Marketing and Finance
ISBN: 1137379472 ISBN-13(EAN): 9781137379474
Издательство: Springer
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Цена: 16769.00 р.
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Описание: As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making.

Get Aligned! Executive Strategies for Effective Sales and Marketing Alignment

Автор: Eiler Tracy, Austin Andrea
Название: Get Aligned! Executive Strategies for Effective Sales and Marketing Alignment
ISBN: 1119291755 ISBN-13(EAN): 9781119291756
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue `dream team` that will drive your organization to new heights.

Marketing Strategy for Small-to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales

Автор: France
Название: Marketing Strategy for Small-to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales
ISBN: 160649614X ISBN-13(EAN): 9781606496145
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: It is a handy self-help resource to the approximately three hundred thousand small to medium-sized manufacturers we will need as the economy rebounds and creates opportunities for profitable growth--not just sales volume.

31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales

Автор: Repchuk Tracy
Название: 31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales
ISBN: 1118684419 ISBN-13(EAN): 9781118684412
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: 31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales.

Kiss, Bow, or Shake Hands, Sales and Marketing: The Essentia

Автор: Morrison Terri
Название: Kiss, Bow, or Shake Hands, Sales and Marketing: The Essentia
ISBN: 0071714049 ISBN-13(EAN): 9780071714044
Издательство: McGraw-Hill
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Цена: 3945.00 р.
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Описание: The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices

Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness

Автор: Christoph Preuss
Название: Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness
ISBN: 3658046295 ISBN-13(EAN): 9783658046293
Издательство: Springer
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Цена: 9781.00 р.
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Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.

Developing Sustainable Value In Economics, Finance, And Marketing

Автор: Akk???k
Название: Developing Sustainable Value In Economics, Finance, And Marketing
ISBN: 1466666358 ISBN-13(EAN): 9781466666351
Издательство: Mare Nostrum (Eurospan)
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Цена: 50312.00 р.
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Описание: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.

Decision Making in Marketing and Finance

Автор: P. Koku
Название: Decision Making in Marketing and Finance
ISBN: 1349478822 ISBN-13(EAN): 9781349478828
Издательство: Springer
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Цена: 11179.00 р.
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Описание: As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making.

Digital Sense: How to Futureproof Your Sales and Marketing Organization in a Digital World

Автор: Wright Travis, Snook Chris
Название: Digital Sense: How to Futureproof Your Sales and Marketing Organization in a Digital World
ISBN: 1119291704 ISBN-13(EAN): 9781119291701
Издательство: Wiley
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Цена: 3166.00 р.
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Описание: Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy.


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