Enterprise Collaboration, David M. Levermore; Cheng Hsu
Автор: Bhalla Название: Collaboration and Co-creation ISBN: 1441970819 ISBN-13(EAN): 9781441970817 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure customer satisfaction from a rear-window perspective, and help companies and their customers look forward instead.P>
Автор: Di Domenico Название: Organizational Collaboration ISBN: 0415671396 ISBN-13(EAN): 9780415671392 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Many organizations today operate across boundaries - both internal and external to the organization. Exploring concepts and theories about different organizational, inter-organizational and international contexts, this student reader aids understanding of the individual's experience of working within and across such boundaries. The book adopts a critical approach to individual experience and highlights the complexities inherent in these different layers and levels of organizing.
Comprising a collection of key articles and extracts presented in a readable accessible way, this book also features an introductory chapter which provides an overall critique of the book. Each part features a brief introduction before analyzing the following key themes:
managing aims
power and politics
cultural diversity
international management perspectives
the darker side of collaborative arrangements
Some of the readings will specifically address collaboration 'head on' whilst others will provide an important context or highlight significant theoretical and practical issues that are considered relevant and interesting within the framework of the themes presented. As such, this book differs from existing titles as it sits bestride collaboration and organizational behaviour / theory in order to inform learning of exchange relationships on inter-personal, intra-organizational, and inter-organizational levels. The articles included are selected as critical in approach, straddling and addressing the central contexts described above, and highlighting the experience-centred nature of learning that can be derived from the content presented.
This comprehensive reference will be useful supplementary reading for organizational behaviour courses as well as core reading for those students undertaking research on collaboration.
Описание: * This highly topical book focuses on work-based projects as a focus for organizational learning. * Establishes the link between individual, community, organization and industry learning. * Suggests that organizations need to recognise and understand this link if they are to capitalize on project-based learning.
Автор: Forrer John Название: Governing Cross-Sector Collaboration ISBN: 1118759699 ISBN-13(EAN): 9781118759691 Издательство: Wiley Рейтинг: Цена: 9187.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to public sector collaboration with private and nonprofit organizations for better service delivery. It tackles the issues inherent in partnerships with non-governmental actors for public service delivery, highlighting the choices available and the accompanying challenges and opportunities that arise.
Описание: Steel yourself, your career, and your business against future threats with effective collaboration
From Me to We shows business decision makers how the ability to effectively collaborate for mutual commercial benefit is the solution to future-proofing a business. Smashing the myth of the "Me Economy," this insightful guide explains the model of Commercial Collaboration and the mindset and think-space it requires. Expanding upon Sheryl Sandberg's "Lean In" premise, this book emphasizes the need for continuous professional evolution and effort, and describes why women hold an important role in effecting change. Ideas are illustrated with examples, and backed by sector-specific research and interviews with business leaders who have seen real-world results of effective business collaboration. The Seven ReConnect Principles outline methods of realizing change, providing readers a way forward that will future-proof themselves, their careers, and their businesses.
Collaboration isn't just a soft skill that's nice to have - it's a vital business practice that affects the bottom line. As the way we do business continues to evolve, collaboration is becoming ever more crucial to steeling an organization against the threats of tomorrow. From Me to We is a practical handbook for more robust business strategy.
Learn the key principles at the heart of Commercial Collaboration
Discover the value of trusting others in business relationships
Become authentically invested in the "We" space
Gain the tools to open up to a smarter, savvier way of business thinking
Business leaders and entrepreneurs have the complex responsibility of constant strategic thinking. If those finely tuned minds can be brought together for mutual benefit, the possibilities expand and the rewards can be dramatically amplified. From Me to We helps leaders drive better business, armored against future threats.
Автор: Emmens Ben Название: Conscious Collaboration ISBN: 1137538031 ISBN-13(EAN): 9781137538031 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
When collaboration works, the results can be breath-taking But it doesn't always deliver on its potential. Collaboration has been defined as "an unnatural act practiced by non-consenting adults". And often that's exactly what it is Some collaboration can be painfully difficult with the result that problems are either ignored or smoothed over until the collaboration falters or disintegrates, or self-interest and personal agendas take over and conflict quickly arises.
Collaboration and partnerships work well in the aid sector because they have to - no one body has the resources to solve massive problems on their own. Business often sees the advantages of collaboratively sharing costs without fully recognizing the shift in mindset that is required to take managers with a "winner takes all" worldview and get them performing effectively in a win-win world.
Part of the solution lies in bringing consciousness to the workplace and developing it as a core competence. A conscious approach to business relationships, planning, and delivery can enable individuals and organizations to truly think about what they are doing, make changes where needed, and become more effective. It is a particularly effective way of managing the multiple and occasionally conflicting stakeholder objectives inherent in any collaborative project.
The author draws on his experience in the aid sector and with non-profit organizations to describe the building blocks that underpin successful collaboration, and inspires us to re-think the way we work together, for good.
Описание: The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes.
Автор: Gaurav Bhalla Название: Collaboration and Co-creation ISBN: 1489991964 ISBN-13(EAN): 9781489991966 Издательство: Springer Рейтинг: Цена: 7406.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines how today`s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth.
Автор: Marheineke Название: Designing Boundary Objects for Virtual Collaboration ISBN: 3658153857 ISBN-13(EAN): 9783658153854 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marc Marheineke explores the phenomenon of boundary objects in the process of virtual collaboration. Virtual collaboration is an interactive act that connects jointly and voluntarily collaborating individuals that are electronically linked and he examines these communities from different perspectives. All communities are characterized by their aim to conduce to shared understanding through a purposeful use of boundary objects. These objects are artefacts that serve two or more community members to establish collaboration. This book shows in a design-oriented process how and when to use these boundary objects for virtual collaboration.
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