Constructing Identities at Work, J. Angouri; M. Marra
Автор: Capstick Название: Multilingual Literacies, Identities and Ideologies ISBN: 1137569778 ISBN-13(EAN): 9781137569776 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the language and literacy practices which sustain transnational migration across generations and across traditional boundaries such as school and home. The author has conducted extensive fieldwork in Pakistan and the UK to study migration between the two countries. Individuals’ access to the dominant literacies of migration are contrasted with the vernacular practices which migrants take up at home as part of their digital literacies. The study explores the blurring of boundaries between home and school as well as the blurring of boundaries between language varieties. Tracing access to literacy in this way also shines a light on the literacy mediators migrants turn to for help with English language learning and when trying to access the bureaucratic literacies of migration. The study ends by exploring how migrants use all of their language resources, not just English, to fit into their new homes once they have arrived in the UK.
Автор: R. Piazza; A. Fasulo Название: Marked Identities ISBN: 1349461903 ISBN-13(EAN): 9781349461905 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Western society has become increasingly diverse, but stereotypes still persist in the public discourse. This volume explores how people who have a marked status in society - among them Travellers, teenage mothers, homeless people - manage their identity in response to these stereotypes.
Автор: Martin, Elizabeth Название: Marketing identities through language ISBN: 1403949840 ISBN-13(EAN): 9781403949844 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Angouri Название: Constructing Identities at Work ISBN: 0230272371 ISBN-13(EAN): 9780230272378 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection presents cutting edge research on the process of identity construction in professional and institutional contexts, from corporate workplaces, to courtrooms, classrooms, and academia. The chapters consider how interactants do identity work and how identity is indexed (often in subtle ways) in workplace discourse.
Описание: Gendered Talk at Work examines how women and men negotiate their gender identities as well as their professional roles in everyday workplace communication.
Автор: Sihua Liang Название: Language Attitudes and Identities in Multilingual China ISBN: 331937902X ISBN-13(EAN): 9783319379029 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: These in-depth case studies provide novel insights in to the fast-changing language situation in multilingual China, and how it changes the meanings of language identity and language learning.
Автор: Sihua Liang Название: Language Attitudes and Identities in Multilingual China ISBN: 3319126180 ISBN-13(EAN): 9783319126180 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: These in-depth case studies provide novel insights in to the fast-changing language situation in multilingual China, and how it changes the meanings of language identity and language learning.
Описание: This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
Описание: This book explores Japan-in-transition from internationalization to globalization from the perspectives of language and identity. The chapters address how national identity has faced the shift from hard to soft power, offer critical analyses of multilingual practices, and investigate what teaching, learning and using Japanese mean in the context of increasing mobility.
Описание: This book analyzes the creation of languages across the Slavophone areas of the world and their deployment for political projects and identity building, mainly after 1989.
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