Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Автор: Dwivedi, Yogesh K. Название: Social Media in the Marketing Context ISBN: 0081017545 ISBN-13(EAN): 9780081017548 Издательство: Elsevier Science Рейтинг: Цена: 9262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.
Автор: Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade; Название: Electronic Word of Mouth (eWOM) in the Marketing Context ISBN: 3319524585 ISBN-13(EAN): 9783319524580 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Автор: Dowling, Grahame Название: The art and science of marketing : ISBN: 019928556X ISBN-13(EAN): 9780199285563 Издательство: Oxford Academ Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing, as well as marketing professionals.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 3252.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Автор: Srinivasan Название: Case Studies In Marketing, 6Th Ed ISBN: 8120349962 ISBN-13(EAN): 9788120349964 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3049.00 р. Наличие на складе: Нет в наличии.
Описание: Now in its sixth edition, this text provides cases that have been culled from the business world and drawn from authentic sources. In this revised edition, most of these cases studies have been thoroughly updated. Four new cases have also been included: the Indian retail industry; the Indian airline industry; Hindustan Unilever Limited; and the 3G Network in India.These cases highlight the business environment of different companies, specifically from the point of view of competitiveness, product development, market strategies and international business. The facts and data are presented in a simple and easy-to-read style for better understanding.The book is meant as an adjunct text for postgraduate students of management. Also, executives attending management and development programmes will also benefit from this title.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Hackley Chris Название: Marketing in Context ISBN: 1137297107 ISBN-13(EAN): 9781137297105 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The best marketing doesn`t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn`t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Автор: Saren, Michael Maclaran, Pauline Elliott, Richard Название: Critical marketing ISBN: 0750680660 ISBN-13(EAN): 9780750680660 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
Название: Marketing ISBN: 0071285466 ISBN-13(EAN): 9780071285469 Издательство: McGraw-Hill Рейтинг: Цена: 7720.00 р. Наличие на складе: Поставка под заказ.
Автор: Jarboe Greg Название: YouTube and Video Marketing ISBN: 047094501X ISBN-13(EAN): 9780470945018 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Поставка под заказ.
Описание: Fully updated with new information, including the latest changes to YouTube! If you`re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.
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