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Nation Branding in Modern History, Viktorin Carolin, Will Marcel K., Estner Annika


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Автор: Viktorin Carolin, Will Marcel K., Estner Annika
Название:  Nation Branding in Modern History
ISBN: 9781785339233
Издательство: Berghahn
Классификация:


ISBN-10: 1785339230
Обложка/Формат: Hardback
Страницы: 300
Вес: 0.57 кг.
Дата издания: 24.08.2018
Серия: Explorations in culture and international history
Язык: English
Иллюстрации: 4 illustrations
Размер: 159 x 236 x 22
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: BUSINESS & ECONOMICS / International / Marketing,HISTORY / Modern / 20th Century,POLITICAL SCIENCE / International Relations / Diplomacy
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Поставляется из: Англии
Описание:

A relatively recent coinage within international relations, nation branding designates the process of highlighting a countrys positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.


Дополнительное описание:

List of Illustrations
Acknowledgements

Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding
Carol




The Dark side of nation-states

Автор: Ther, Philipp
Название: The Dark side of nation-states
ISBN: 1785331957 ISBN-13(EAN): 9781785331954
Издательство: Berghahn
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Цена: 4796.00 р.
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Описание:

Why was there such a far-reaching consensus concerning the utopian goal of national homogeneity in the first half of the twentieth century? Ethnic cleansing is analyzed here as a result of the formation of democratic nation-states, the international order based on them, and European modernity in general. Almost all mass-scale population removals were rationally and precisely organized and carried out in cold blood, with revenge, hatred and other strong emotions playing only a minor role. This book not only considers the majority of population removals which occurred in Eastern Europe, but is also an encompassing, comparative study including Western Europe, interrogating the motivations of Western statesmen and their involvement in large-scale population removals. It also reaches beyond the European continent and considers the reverberations of colonial rule and ethnic cleansing in the former British colonies.

Political Branding in Cities : The Decline of Machine Politics in Bogota, Naples, and Chicago

Автор: Eleonora Pasotti
Название: Political Branding in Cities : The Decline of Machine Politics in Bogota, Naples, and Chicago
ISBN: 110843861X ISBN-13(EAN): 9781108438612
Издательство: Cambridge Academ
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Цена: 5069.00 р.
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Описание: Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors` brands because they seek to become carriers of the same values.

City Branding

Автор: K. Dinnie
Название: City Branding
ISBN: 1349317586 ISBN-13(EAN): 9781349317585
Издательство: Springer
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Цена: 10480.00 р.
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Описание: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Place Branding through Phases of the Image

Автор: S. Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1349483982 ISBN-13(EAN): 9781349483983
Издательство: Springer
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Цена: 11179.00 р.
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Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

The Wealth of a Nation: A History of Trade Politics in America

Автор: Johnson C. Donald
Название: The Wealth of a Nation: A History of Trade Politics in America
ISBN: 0190865911 ISBN-13(EAN): 9780190865917
Издательство: Oxford Academ
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Цена: 5226.00 р.
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Описание: The Wealth of a Nation is an authoritative history of trade and the politics surrounding it from the nation`s founding to the present. Authored by former U.S. congressman and U.S. Trade Representative C. Donald Johnson, it offers a powerful defense of the post-World War Two liberal economic order that America created, and explains why abandoning it will harm all Americans, including workers.

The Political Economy of Colonialism and Nation-Building in Nigeria

Автор: Oloruntoba Samuel Ojo
Название: The Political Economy of Colonialism and Nation-Building in Nigeria
ISBN: 3030738744 ISBN-13(EAN): 9783030738747
Издательство: Springer
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Цена: 19564.00 р.
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Описание: This book examines the ways in which colonialism continues to define the political economy of Nigeria sixty years after gaining political independence from the British.

The Making of Modern America: The Nation from 1945 to the Present, Third Edition

Автор: Donaldson Gary a.
Название: The Making of Modern America: The Nation from 1945 to the Present, Third Edition
ISBN: 1538104458 ISBN-13(EAN): 9781538104453
Издательство: Rowman & Littlefield Publishers
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Цена: 24710.00 р.
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Описание: The third edition of Dr. Gary A. Donaldson`s highly successful textbook The Making of Modern America, introduces students to the cultural, social and political paths the United States has traveled from the end of WWII to the present day.

Designing one nation

Автор: Schreiter, Katrin (lecturer In German And European Studies, Lecturer In German And European Studies, King`s College London)
Название: Designing one nation
ISBN: 0190877278 ISBN-13(EAN): 9780190877279
Издательство: Oxford Academ
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Цена: 5701.00 р.
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Описание: Designing One Nation is the first comprehensive study to examine the intertwined economic cultures of divided Germany from the 1940s until the 1990s.

Realist Thought and the Nation-State

Автор: Konstantinos Kostagiannis
Название: Realist Thought and the Nation-State
ISBN: 3319866664 ISBN-13(EAN): 9783319866666
Издательство: Springer
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Цена: 13974.00 р.
Наличие на складе: Нет в наличии.

Описание: This book recovers the history of realist theorization on nationalism and the nation-state. Presented in a sequence of snapshots and illustrated by examples drawn from the foreign policy of great powers, this history is represented by four key realist thinkers. It uses the centrality of power in realism as a starting point to claim, contrary to conventional wisdom about realism, that for realists the state is better understood not as a political unit outside history but rather as a manifestation of power unfixed in time. It also claims that the process of gradual impoverishment of the concept of power from classical to structural realism had profound implications for realism, as what the latter gained in parsimony it lost in analytical purchase. As a result, elaborate understandings of nationalism and its relation to the state are replaced by one-dimensional approaches. In order to offer meaningful engagement with foreign policy, neorealists often have to resort to the recovery of some of the complexity of classical realist accounts. 

Modern Romania: The End of Communism, the Failure of Democratic Reform, and the Theft of a Nation

Автор: Gallagher Tom
Название: Modern Romania: The End of Communism, the Failure of Democratic Reform, and the Theft of a Nation
ISBN: 0814732011 ISBN-13(EAN): 9780814732014
Издательство: Wiley EDC
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Цена: 4117.00 р.
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Описание:

Since the 1989 fall of Communism in Eastern Europe, Romania, arguably the most regimented of states in the Soviet bloc, has struggled with the transition from totalitarian state to democratic nation. In this insightful examination of modern Romania, Tom Gallagher provides an overview of Romania’s unique political and social history, focusing on both its national identity as well as the legacy of Soviet rule. Gallagher provides an in-depth look at Romania since 1989, focusing on the government’s attempts at economic reform, engagement with democracy, problems with corruption among the ruling elite, as well as the weakness of civil society and the resilience of implacable expressions of nationalism. Ultimately, Gallagher argues that thus far democracy has essentially failed in Romania. In fact, he warns that Romania is on its way to becoming one of the most unequal states in Europe and quite possibly a future trouble-spot unless efforts to resume much-needed reforms are undertaken.

The Political Economy of City Branding

Автор: Anttiroiko Ari-Veikko
Название: The Political Economy of City Branding
ISBN: 041585945X ISBN-13(EAN): 9780415859455
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: This book discusses city branding from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia.

Nation Branding in Modern History

Название: Nation Branding in Modern History
ISBN: 1789207932 ISBN-13(EAN): 9781789207934
Издательство: Berghahn
Рейтинг:
Цена: 4796.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.


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