Managerial communication, Hynes, Geraldine E. Veltsos, Jennifer R.

Автор: Stanton Richard
Название: Corporate Strategic Communication
ISBN: 1137544074 ISBN-13(EAN): 9781137544070
Издательство: Springer
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Цена: 6707.00 р.
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Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

Автор: J. David
Название: Managerial Communication: Evaluating the Right Dose
ISBN: 1606494643 ISBN-13(EAN): 9781606494646
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: The metaphor of dosage offers us a rich organizing principle for managers. This title focuses on the dosage metaphor as a way of confronting this question - what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes?

Автор: Cornelissen Joep P
Название: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
Издательство: Sage Publications
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Цена: 6651.00 р.
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Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Автор: Maude Barry
Название: Managing Cross-Cultural Communication
ISBN: 1137507462 ISBN-13(EAN): 9781137507464
Издательство: Springer
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Цена: 8803.00 р.
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Описание: Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author`s own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.