Hbr`s 10 Must Reads on Change Management (Including Featured Article "leading Change, " by John P. Kotter), Review Harvard Business, Kotter John P., Kim W. Chan
Автор: Kim W. Chan, Mauborgne Renee a. Название: Red Ocean Traps (Harvard Business Review Classics) ISBN: 1633692663 ISBN-13(EAN): 9781633692664 Издательство: Неизвестно Рейтинг: Цена: 1378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies.
The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Is your company spending too much time on strategy development--with too little to show for it?
If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.
HBR's 10 Must Reads on Strategy will inspire you to:
Distinguish your company from rivals
Clarify what your company will and won't do
Craft a vision for an uncertain future
Create blue oceans of uncontested market space
Use the Balanced Scorecard to measure your strategy
Capture your strategy in a memorable phrase
Make priorities explicit
Allocate resources early
Clarify decision rights for faster decision making
This collection of best-selling articles includes: featured article What Is Strategy? by Michael E. Porter, The Five Competitive Forces That Shape Strategy, Building Your Company's Vision, Reinventing Your Business Model, Blue Ocean Strategy, The Secrets to Successful Strategy Execution, Using the Balanced Scorecard as a Strategic Management System, Transforming Corner-Office Strategy into Frontline Action, Turning Great Strategy into Great Performance, and Who Has the D? How Clear Decision Roles Enhance Organizational Performance.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
