Hbr`s 10 Must Reads on Strategy (Including Featured Article "what Is Strategy? " by Michael E. Porter), Review Harvard Business, Porter Michael E., Kim W. Chan
Автор: Kim W. Chan, Mauborgne Renee a. Название: Red Ocean Traps (Harvard Business Review Classics) ISBN: 1633692663 ISBN-13(EAN): 9781633692664 Издательство: Неизвестно Рейтинг: Цена: 1378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies.
The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
A year's worth of management wisdom, all in one place.
We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.
This book will inspire you to:
Reconsider what keeps your customers coming back
Create visualizations that send a clear message
Assess how quickly disruptive change is coming to your industry
Boost engagement by giving your employees the freedom to break the rules
Understand what blockchain is and how it will affect your industry
Get your product in customers' hands faster by accelerating your research and development phase
This collection of articles includes Customer Loyalty Is Overrated, by A.G. Lafley and Roger L. Martin; Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making, by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; Visualizations That Really Work, by Scott Berinato; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; How to Pay for Health Care, by Michael E. Porter and Robert S. Kaplan; The Performance Management Revolution, by Peter Cappelli and Anna Tavis; Let Your Workers Rebel, by Francesca Gino; Why Diversity Programs Fail, by Frank Dobbin and Alexandra Kalev; What So Many People Don't Get About the U.S. Working Class, by Joan C. Williams; The Truth About Blockchain, by Marco Iansiti and Karim R. Lakhani; and The Edison of Medicine, by Steven Prokesch.
Prepare for an uncertain future with a solid vision and innovative practices.
Is your healthcare organization spending too much time on strategy--with too little to show for it?
If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution.
Leading strategy experts, such as Michael E. Porter, Jim Collins, W. Chan Kim, and Renee Mauborgne, provide the insights and advice you need to:
Understand how the rules of corporate competition translate to the healthcare sector
Craft a vision for an uncertain future
Segment your market to better serve diverse patient populations
Achieve the best health outcomes--at the lowest cost
Learn what disruptive innovation means for healthcare
Use the Balanced Scorecard to measure your progress
This collection of articles includes "What Is Strategy?" by Michael E. Porter; "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Health Care Needs Real Competition," by Leemore S. Dafny and Thomas H. Lee; "Building Your Company's Vision," by Jim Collins and Jerry I. Porras; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "Will Disruptive Innovations Cure Health Care?" by Clayton M. Christensen, Richard Bohmer, and John Kenagy; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Rediscovering Market Segmentation," by Daniel Yankelovich and David Meer; "The Office of Strategy Management," by Robert S. Kaplan and David P. Norton; and "The Strategy That Will Fix Health Care," by Michael E. Porter and Thomas H. Lee.
Most company's change initiatives fail. Yours don't have to.
If you read nothing else on change management, read these 10 articles (featuring "Leading Change," by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.
HBR's 10 Must Reads on Change Management will inspire you to:
Lead change through eight critical stages
Establish a sense of urgency
Overcome addiction to the status quo
Mobilize commitment
Silence naysayers
Minimize the pain of change
Concentrate resources
Motivate change when business is good
This collection of best-selling articles includes: featured article Leading Change: Why Transformation Efforts Fail by John P. Kotter, Change Through Persuasion, Leading Change When Business Is Good: An Interview with Samuel J. Palmisano, Radical Change, the Quiet Way, Tipping Point Leadership, A Survival Guide for Leaders, The Real Reason People Won't Change, Cracking the Code of Change, The Hard Side of Change Management, and Why Change Programs Don't Produce Change.
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