Advances in National Brand and Private Label Marketing, Mart?nez-L?pez
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319201816 ISBN-13(EAN): 9783319201818 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research and recent studies in the field of national brand and private label marketing.
Автор: Mart?nez-L?pez Название: Advances in National Brand and Private Label Marketing ISBN: 3319399454 ISBN-13(EAN): 9783319399454 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
Автор: Francisco J. Mart?nez-L?pez; Juan Carlos G?zquez-A Название: Advances in National Brand and Private Label Marketing ISBN: 3319597000 ISBN-13(EAN): 9783319597003 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
Автор: Stefanie Wei? Название: Determinants of Private Label Attitude ISBN: 3658086718 ISBN-13(EAN): 9783658086718 Издательство: Springer Рейтинг: Цена: 7836.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Various psychographic traits that most directly influence consumers` private label attitudes are the focal point of Stefanie Weiss` investigation. The hypothesized relationships between consumers` private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire.
Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
This book constitutes the refereed joint proceedings of the 6th Joint International Workshop on Computing and Visualization for Intravascular Imaging and Computer Assisted Stenting, CVII-STENT 2017, and the Second International Workshop on Large-Scale Annotation of Biomedical Data and Expert Label Synthesis, LABELS 2017, held in conjunction with the 20th International Conference on Medical Imaging and Computer-Assisted Intervention, MICCAI 2017, in Quebec City, QC, Canada, in September 2017.
The 6 full papers presented at CVII-STENT 2017 and the 11 full papers presented at LABELS 2017 were carefully reviewed and selected. The CVII-STENT papers feature the state of the art in imaging, treatment, and computer-assisted intervention in the field of endovascular interventions. The LABELS papers present a variety of approaches for dealing with few labels, from transfer learning to crowdsourcing.
Автор: Ata Mahjoubfar; Claire Lifan Chen; Bahram Jalali Название: Artificial Intelligence in Label-free Microscopy ISBN: 3319514474 ISBN-13(EAN): 9783319514475 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book introduces time-stretch quantitative phase imaging (TS-QPI), a high-throughput label-free imaging flow cytometer developed for big data acquisition and analysis in phenotypic screening.
Описание: Introduction.- Objectives.- Methods & Instrumentation.- MQCM: Multiple Cytomechanic Sensing.- QCM-ECIS: Combined Viscoelastic and Dielectric Sensing of Cells.- QCM-OCS: Optochemical Sensing of Temperature and pO2 in the Cell Surface Junction.- Summary.- Appendix.
Описание: In Depression-era Dallas, Elsie Frankfurt and Edna Frankfurt Ravkind raised five hundred dollars and launched a daring new enterprise, Page Boy Maternity Clothing--the first to engineer elegance in comfort. When Louise Frankfurt Gartner joined the team, the sisters' combined engineering, business, and PR genius made Page Boy the foremost maternity-clothing manufacturer in the United States. Dressing entertainment icons such as Loretta Young, Elizabeth Taylor, and Florence Henderson, Page Boy broke new ground in every direction. Innovative marketing and business strategies would make the Page Boy label internationally known and land the Frankfurt sisters celebrity in their own right. As a company, Page Boy would thrive until the end of the twentieth century, leaving a rich legacy in the histories of fashion and women in business. Illuminating the Page Boy story are Goldman's insights into the history of maternity clothing in the U.S., America women in business prior to the 1930s, Jewish involvement in garment manufacturing in Dallas, and ultimately the decisions that would lead to Page Boy's demise.
Автор: Sch?ning Название: Label-Free Biosensing ISBN: 3319752197 ISBN-13(EAN): 9783319752198 Издательство: Springer Рейтинг: Цена: 53106.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This volume summarizes the state-of-the-art technologies, key advances and future trends in the field of label-free biosensing. It provides detailed insights into the different types of solid-state, label-free biosensors, their underlying transducer principles, advanced materials utilized, device-fabrication techniques and various applications. The book offers graduate students, academic researchers, and industry professionals a comprehensive source of information on all facets of label-free biosensing and the future trends in this flourishing field.
Highlights of the subjects covered include label-free biosensing with:
- semiconductor field-effect devices such as nanomaterial-modified capacitive electrolyte-insulator-semiconductor structures, silicon nanowire transistors, III-nitride semiconductor devices and light-addressable potentiometric sensors
- impedimetric biosensors using planar and 3D electrodes
- nanocavity and solid-state nanopore devices
- carbon nanotube and graphene/graphene oxide biosensors
- electrochemical biosensors using molecularly imprinted polymers
- biomimetic sensors based on acoustic signal transduction
- enzyme logic systems and digital biosensors based on the biocomputing concept
