Описание: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important
Название: Food and Wine Events in Europe ISBN: 1138082279 ISBN-13(EAN): 9781138082274 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.
This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.
Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.
Название: Strategic Questions in Food and Beverage Management ISBN: 1138219363 ISBN-13(EAN): 9781138219366 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition has been updated to include: Five new chapters: culinary creativity; menu analysis; wine and beverage consumption; food supply chains; and the fitness to purpose of higher food and beverage management education. Learning outcomes and discussion questions per chapter. New web and video links interspersed throughout
Название: Strategic Questions in Food and Beverage Management ISBN: 1138219371 ISBN-13(EAN): 9781138219373 Издательство: Taylor&Francis Рейтинг: Цена: 3564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition has been updated to include: Five new chapters: culinary creativity; menu analysis; wine and beverage consumption; food supply chains; and the fitness to purpose of higher food and beverage management education. Learning outcomes and discussion questions per chapter. New web and video links interspersed throughout
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919150 ISBN-13(EAN): 9781473919150 Издательство: Sage Publications Рейтинг: Цена: 9979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919142 ISBN-13(EAN): 9781473919143 Издательство: Sage Publications Рейтинг: Цена: 30730.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Abson Название: Event Venue Management ISBN: 1138944521 ISBN-13(EAN): 9781138944527 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book explores the different types of venues available to event managers, analysing the specific characteristics, benefits and drawbacks that distinguish them. Comprehensive and accessible, this is an invaluable resource for anyone with an interest in events management.
Автор: Abson Название: Event Venue Management ISBN: 113894453X ISBN-13(EAN): 9781138944534 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book explores the different types of venues available to event managers, analysing the specific characteristics, benefits and drawbacks that distinguish them. Comprehensive and accessible, this is an invaluable resource for anyone with an interest in events management.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
