The Ultimate Guide to Teaching Niches, Bray-Mueller Janine
Автор: Bray-Muller Janine Название: The Teacher`s Guide to Pricing Matters ISBN: 373865383X ISBN-13(EAN): 9783738653830 Издательство: Неизвестно Рейтинг: Цена: 10328.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Teachers see many opportunities for freelance work but is it really possible to make a living as a freelancer in the long-term? In this book, Janine Bray-Mueller has encapsulated some key lessons on pricing, learned during her career as a freelancer. In a competitive market, pricing is problematic, particularly in uncertain economic times. Establishing a sustainable business relies on charging enough to pay not just for immediate living expenses, but also to update and extend your teaching skills, and cover costs such as holidays, sickness and pension provision. Understanding why many teachers are trapped in a position of underearning is the first step to escape. Many teachers can be their own worst enemy if they lack self-confidence or undervalue their skills. Familiarity with local market conditions and competitors' prices is important, but the 'going rate' is not necessarily an appropriate rate to charge. Janine explains how to balance your business on three pillars: consultancy (one-to-one teaching), training (seminar workshops) and leverage (information products). This concept will enable you to build up a sustainable teaching business. Various pricing strategies are described with advice on how to select those which are appropriate for different types of products, services and customers. Specialisation is a key strand in establishing a sustainable level of pricing. You may be under constant pressure to discount prices, but Janine makes clear the dangers in doing so. She also deals with when and how to increase prices to avoid a return to underearning. Value-based pricing is an approach which Janine has applied very successfully to freelance teaching, and this is explained fully with valuable practical advice on how it can give you a more flexible approach to pricing. Pricing Matters is full of careful explanations of key business concepts and practical advice on applying them in the context of freelance work. Step by step instructions are given on how to
Описание: When you cannot tell private students and business customers what skills (or benefits) they gain from attending your courses - they aren't coming Without a steady stream of new private students or business customers, freelancing teachers will slip into the three-year death cycle and go out of business. TEFL/TESOL and CELTA courses teach classroom management, pedagogical issues, and teaching methodologies but not how to write the text for a freelancing career website, social media page, or brochures and business cards. Instead, these end up in the dustbin. Most start-ups and online teaching services don't know what to write when they advertise their teaching services. They believe that mastering the many aspects of teaching is enough to guarantee a successful career. But contrary to their expectations, it doesn't. And compound the issue by writing about framework levels or quote tired stock phrases such as 'we tailor our offer to your specific needs' in an effort to change the status quo. Freelancers lack students - and students can't find freelancers for their learning needs But unless freelancers write what is being taught and what skills and/or benefits their private students and business customers gain by attending their courses - they won't come. Tell Me... What Do You Teach? is a business and marketing book showing how to advertise your teaching service successfully. The book is full of case studies, metaphors, and practical examples, making it an interesting read while providing a valuable information source about copywriting concepts. Get your 'must have' marketing book Tell me... What Do You Teach? Take your teaching service beyond classroom management and teaching itself. Avoid making mistakes that could affect your freelancing career. The skills you gain in this book can be used for all your advertising and student acquisition situations as an active professional teaching freelancer. TEACHERS WANTED is a thing of the past.
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