Tell Me... What Do You Teach?: The Teacher`s Guide to Marketing your Teaching Business (USPs - Uniqueness - Tag Lines), Bray-Mueller Janine

Автор: Bray-Muller Janine
Название: The Teacher`s Guide to Pricing Matters
ISBN: 373865383X ISBN-13(EAN): 9783738653830
Издательство: Неизвестно
Рейтинг:
Цена: 10328.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Teachers see many opportunities for freelance work but is it really possible to make a living as a freelancer in the long-term? In this book, Janine Bray-Mueller has encapsulated some key lessons on pricing, learned during her career as a freelancer. In a competitive market, pricing is problematic, particularly in uncertain economic times. Establishing a sustainable business relies on charging enough to pay not just for immediate living expenses, but also to update and extend your teaching skills, and cover costs such as holidays, sickness and pension provision. Understanding why many teachers are trapped in a position of underearning is the first step to escape. Many teachers can be their own worst enemy if they lack self-confidence or undervalue their skills. Familiarity with local market conditions and competitors' prices is important, but the 'going rate' is not necessarily an appropriate rate to charge. Janine explains how to balance your business on three pillars: consultancy (one-to-one teaching), training (seminar workshops) and leverage (information products). This concept will enable you to build up a sustainable teaching business. Various pricing strategies are described with advice on how to select those which are appropriate for different types of products, services and customers. Specialisation is a key strand in establishing a sustainable level of pricing. You may be under constant pressure to discount prices, but Janine makes clear the dangers in doing so. She also deals with when and how to increase prices to avoid a return to underearning. Value-based pricing is an approach which Janine has applied very successfully to freelance teaching, and this is explained fully with valuable practical advice on how it can give you a more flexible approach to pricing. Pricing Matters is full of careful explanations of key business concepts and practical advice on applying them in the context of freelance work. Step by step instructions are given on how to

Автор: Bray-Mueller Janine
Название: The Ultimate Guide to Teaching Niches
ISBN: 3752888997 ISBN-13(EAN): 9783752888997
Издательство: Неизвестно
Цена: 6018.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Freelance pedagogical businesses face these challenges daily: * How can I gain visibility on the global teaching market to attract a steady stream of new students? * How do I secure an adequate income from my work as a freelance teacher? * How do I avoid capitulating to the three-year death cycle and lose my freelance teaching career? What you don't need are theoretical discussions about niches and specialising. These require you to locate your 'ideal client profile' or requires you to find 'the sweet spot' between what you love (your passion) and the price people are prepared to pay. These approaches are too vague for busy freelancers. What you need instead, is a practical hands-on system that works. The Ultimate Guide to Teaching Niches lays out a precise system showing what all freelance teachers, trainers, and coaches need to do to define a teaching niche that helps them to confidently stand out in a crowded teaching marketplace. * It clarifies what information is essential, how it attracts new students, and how it enables freelancers to monetise their teaching experience. * It provides you with the skill to write up the text for your teaching niche that will catch the interest of new students searching for private instructors. All lists, tables and questions are available in both Adobe PDF and MS Word formats. Contact links to Janine are in the back of the book.