Описание: When you cannot tell private students and business customers what skills (or benefits) they gain from attending your courses - they aren't coming Without a steady stream of new private students or business customers, freelancing teachers will slip into the three-year death cycle and go out of business. TEFL/TESOL and CELTA courses teach classroom management, pedagogical issues, and teaching methodologies but not how to write the text for a freelancing career website, social media page, or brochures and business cards. Instead, these end up in the dustbin. Most start-ups and online teaching services don't know what to write when they advertise their teaching services. They believe that mastering the many aspects of teaching is enough to guarantee a successful career. But contrary to their expectations, it doesn't. And compound the issue by writing about framework levels or quote tired stock phrases such as 'we tailor our offer to your specific needs' in an effort to change the status quo. Freelancers lack students - and students can't find freelancers for their learning needs But unless freelancers write what is being taught and what skills and/or benefits their private students and business customers gain by attending their courses - they won't come. Tell Me... What Do You Teach? is a business and marketing book showing how to advertise your teaching service successfully. The book is full of case studies, metaphors, and practical examples, making it an interesting read while providing a valuable information source about copywriting concepts. Get your 'must have' marketing book Tell me... What Do You Teach? Take your teaching service beyond classroom management and teaching itself. Avoid making mistakes that could affect your freelancing career. The skills you gain in this book can be used for all your advertising and student acquisition situations as an active professional teaching freelancer. TEACHERS WANTED is a thing of the past.
Автор: Bray-Mueller Janine Название: The Ultimate Guide to Teaching Niches ISBN: 3752888997 ISBN-13(EAN): 9783752888997 Издательство: Неизвестно Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Freelance pedagogical businesses face these challenges daily: * How can I gain visibility on the global teaching market to attract a steady stream of new students? * How do I secure an adequate income from my work as a freelance teacher? * How do I avoid capitulating to the three-year death cycle and lose my freelance teaching career? What you don't need are theoretical discussions about niches and specialising. These require you to locate your 'ideal client profile' or requires you to find 'the sweet spot' between what you love (your passion) and the price people are prepared to pay. These approaches are too vague for busy freelancers. What you need instead, is a practical hands-on system that works. The Ultimate Guide to Teaching Niches lays out a precise system showing what all freelance teachers, trainers, and coaches need to do to define a teaching niche that helps them to confidently stand out in a crowded teaching marketplace. * It clarifies what information is essential, how it attracts new students, and how it enables freelancers to monetise their teaching experience. * It provides you with the skill to write up the text for your teaching niche that will catch the interest of new students searching for private instructors. All lists, tables and questions are available in both Adobe PDF and MS Word formats. Contact links to Janine are in the back of the book.
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