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A Physicist on Madison Avenue, Rothman Tony


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Автор: Rothman Tony
Название:  A Physicist on Madison Avenue
ISBN: 9780691602363
Издательство: Wiley
Классификация:
ISBN-10: 0691602360
Обложка/Формат: Paperback
Страницы: 162
Вес: 0.24 кг.
Дата издания: 21.03.2017
Язык: English
Размер: 234 x 156 x 9
Ссылка на Издательство: Link
Поставляется из: Англии
Описание:

Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential buyers, physicist and writer Tony Rothman brings the worlds of the scientist and nonscientist closer together, with amusing and enlightening results. These essays, which bear the mark of Rothmans outspoken humor and dislike for pretense, convey essential ideas to general readers on such topics as the future of the universe, the design of particle accelerators, the intelligent use of statistics, and the making of quality musical instruments. At the same time they provide insight into how the mind of a scientist works, not only in research but also in the real world of three-piece suits and mass media. The outlook of physicists, according to the author, often puts them at odds with nonscientists--but Rothman never hides his points of disagreement. In his title essay on being a major magazine editor, he recalls using bell curves and elementary statistics in an attempt to convince the circulation department that fluctuations in sales are unavoidable (despite what they thought). Although Rothman claims that scientists do enjoy playing the role of Faust, the scholar in eternal pursuit of Truth, his essays attest to a scientific interest fully in tune with human concerns.

Originally published in 1991.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.




Nature Anatomy: The Curious Parts and Pieces of the Natural World

Автор: Rothman Julia
Название: Nature Anatomy: The Curious Parts and Pieces of the Natural World
ISBN: 1612122310 ISBN-13(EAN): 9781612122311
Издательство: Workman
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Цена: 2427.00 р.
Наличие на складе: Есть (1 шт.)
Описание: Suitable for anyone who appreciates and wants to explore the curiosities and beauty of the natural world, this title offers a look at all kinds of subjects, including mineral formation, the inside of a volcano, what makes sunsets, monarch butterfly migration, the parts of a bird, the anatomy of a jellyfish, and more.

The Paradox of Evolution: The Strange Relationship Between Natural Selection and Reproduction

Автор: Rothman Stephen
Название: The Paradox of Evolution: The Strange Relationship Between Natural Selection and Reproduction
ISBN: 1633880729 ISBN-13(EAN): 9781633880726
Издательство: Random House (USA)
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Цена: 1563.00 р.
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Описание: This book examines a little-noted contradiction inherent in the two essential elements of Darwin's theory of biological evolution--natural selection and reproduction. Physiologist Stephen Rothman makes the revolutionary claim that the evolution of life's complex and diverse reproductive mechanisms is not the consequence of natural selection. In so doing, he exposes the deepest question possible about life's nature--its reason for being.

In meticulously detailed but accessible terms he lays out the crux of the paradox and offers an intriguing solution within a naturalistic framework. In an ostensibly purposeless universe, somehow purposeful life has evolved. For all living things there are two overarching purposes: survival and the creation of new life. Natural selection is about the survival of existing life, but has no interest in life's future, about whether it persists or perishes. By contrast, reproduction is only about the future of life, and has no interest in existing life except as a means to that end.

Where do these purposes come from? As Rothman demonstrates, at every level life is wired to react to danger. Counterintuitively, without the danger to its existence, life would not have come into being. As for reproduction, nature's destructive forces drive the creation of new life.

Written with great clarity and informed by deep learning, this elegant, thoughtful work tackles some of the most challenging questions raised by the theory of evolution, while calling to mind Darwin's famous words from the conclusion of On the Origin of Species "There is a grandeur in this view of life."

400 SAT Physics Subject Test and AP Physics Problems: Problems, Explanations, and Comprehensive Physics Review

Автор: Warner Steve, Rothman Tony
Название: 400 SAT Physics Subject Test and AP Physics Problems: Problems, Explanations, and Comprehensive Physics Review
ISBN: 1544837968 ISBN-13(EAN): 9781544837963
Издательство: Неизвестно
Цена: 7313.00 р.
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Описание: The problems in 400 SAT Physics Subject Test and AP Physics Problems were carefully chosen by a PhD in physics to provide effective and efficient preparation for the SAT physics subject test and the AP Physics 1 and 2 exams. The solutions in 400 SAT Physics Subject Test and AP Physics Problems often reference sections and equations from Physics Mastery, the companion review text which covers all the material found in this volume. Physics Mastery is included with this book as a PDF download. Using this book you will learn to solve SAT and AP physics problems in clever and efficient ways that will have you spending less time on each problem, and answering difficult questions with ease. You will feel confident that you are applying a trusted system to one of the most important tests you will ever take. The material in 400 SAT Physics Subject Test and AP Physics Problems includes: - 400 physics problems arranged by topic and difficulty level - solutions with complete explanations for all 400 problems - several different solutions for most of the 400 solved problems - access to the complete review book Physics Mastery as a downloadable PDF file 400 Physics Problems Table Of Contents (Selected) Actions to Complete Before You Read This Book General Strategies for Solving Physics Problems Physics Basics Review Problems Involving Dimensions, Units and Vectors Kinematics Problems Particle Mechanics Problems Rotation and Angular Momentum Problems ... Modern Physics Problems Actions to Complete After You Have Read This Book About the Author

Science a la mode

Автор: Rothman, Tony
Название: Science a la mode
ISBN: 0691633843 ISBN-13(EAN): 9780691633848
Издательство: Wiley
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Цена: 15840.00 р.
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Описание:

These iconoclastic and witty essays are about what happens when scientists jump on band-wagons. Tony Rothman applies creative skepticism to contemporary fashions in science, including the "standard model" Big Bang theory, geodesic domes, the concept of nuclear winter, and sociological applications of the second law of thermodynamics. "Rothman proves himself an excellent communicator... I am grateful to him for he has enlarged my vision, increased my understanding, and made me more aware of the beauty of the patterns and connections of all the world."--Dick Kovan, New Scientist "These six delightful essays address and substantiate the sociological underpinnings of the scientific enterprise... I highly recommend this volume of excellent essays that remind us all of the folly of mistaking a paradox for a discovery, a metaphor for a proof, a torrent of verbiage for a spring of capital truth, and oneself for an oracle...'"--Dennis W. Cheek, Science Books & Films

Originally published in 1989.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Sadness Is a White Bird

Автор: Rothman-Zecher Moriel
Название: Sadness Is a White Bird
ISBN: 1501176277 ISBN-13(EAN): 9781501176272
Издательство: Simon & Schuster
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Цена: 2344.00 р.
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Описание: A 2018 National Jewish Book Award Finalist for Debut Fiction

In this "nuanced, sharp, and beautifully written" (Michael Chabon) debut novel, a young man prepares to serve in the Israeli army while also trying to reconcile his close relationship to two Palestinian siblings with his deeply ingrained loyalties to family and country.

The story begins in an Israeli military jail, where--four days after his nineteenth birthday--Jonathan stares up at the fluorescent lights of his cell and recalls the series of events that led him there.

Two years earlier: Moving back to Israel after several years in Pennsylvania, Jonathan is ready to fight to preserve and defend the Jewish state. But he is also conflicted about the possibility of having to monitor the occupied Palestinian territories, a concern that grows deeper and more urgent when he meets Nimreen and Laith--the twin daughter and son of his mother's friend.

From that morning on, the three become inseparable: wandering the streets on weekends, piling onto buses toward new discoveries, laughing uncontrollably. They share joints on the beach, trading snippets of poems, intimate secrets, family histories, resentments, and dreams. But with his draft date rapidly approaching, Jonathan wrestles with the question of what it means to be proud of your heritage, while also feeling love for those outside of your own family. And then that fateful day arrives, the one that lands Jonathan in prison and changes his relationship with the twins forever.

"Unflinching in its honesty, unyielding in its moral complexity" (Geraldine Brooks, Pulitzer Prize-winning author), Sadness Is a White Bird explores one man's attempts to find a place for himself, discovering in the process a beautiful, against-the-odds love that flickers like a candle in the darkness of a never-ending conflict.

Medical Professionalism in the New Information Age

Автор: Rothman David J., Blumenthal David R.
Название: Medical Professionalism in the New Information Age
ISBN: 081354808X ISBN-13(EAN): 9780813548081
Издательство: Mare Nostrum (Eurospan)
Цена: 4007.00 р.
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Tacos: Recipes and Provocations

Автор: Stupak, Alex (Author), Rothman, Jordana (Author),
Название: Tacos: Recipes and Provocations
ISBN: 0553447297 ISBN-13(EAN): 9780553447293
Издательство: Random House (USA)
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Цена: 2989.00 р.
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Описание: Superstar chef Alex Stupak's love of real Mexican food changed his life; it caused him to quit the world of fine-dining pastry and open the smash-hit Empellon Taqueria in New York City. Now he'll change the way you make--and think about--tacos forever.
TACOS is a deep dive into the art and craft of one of Mexico's greatest culinary exports. We start by making fresh tortillas from corn and flour, and variations that look to innovative grains and flavor infusions. Next we master salsas, from simple chopped condiments to complex moles that simmer for hours and have flavor for days. Finally we explore fillings, both traditional and modern--from a pineapple-topped pork al pastor to pastrami with mustard seeds.
But TACOS is more than a collection of beautiful things to cook. Wrapped up within it is an argument: Through these recipes, essays, and sumptuous photographs by Evan Sung, the 3-Michelin-star veteran makes the case that Mexican food should be as esteemed as the highest French cooking.

Farm anatomy: an Eye-Opening Guide to the Parts and Pieces of Farm Life

Автор: Rothman Julia
Название: Farm anatomy: an Eye-Opening Guide to the Parts and Pieces of Farm Life
ISBN: 1603429816 ISBN-13(EAN): 9781603429818
Издательство: Workman
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Цена: 2427.00 р.
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Описание: From keeping chickens to raising vegetables, the allure of farm life is permeating popular culture. This visual guide to the parts and pieces of rural living dissects everything from tractors, pigs, and sheep to fences, hay bales, crop rotation patterns, and tools. It includes instructions for everything from making cheese to spinning wool.


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