Название: Advertising Today ISBN: 071483923X ISBN-13(EAN): 9780714839233 Издательство: Phaidon Press Ltd. Цена: 7128.00 р. Наличие на складе: Поставка под заказ.
Описание: More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising lysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the Internet, and even the very recent, so-called 'guerrilla' advertising face for promoting a product.
Автор: Russell Thomas Название: Commercial Advertising ISBN: 1138971154 ISBN-13(EAN): 9781138971158 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.
The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.
First published in 1919.
Автор: Zackariasson Название: Video Game Marketing ISBN: 1138812277 ISBN-13(EAN): 9781138812277 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers," being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
- the essentials of marketing strategy;
- video games as products or services;
- marketing research for game development;
- branding video games;
- marketing through game: gamification, advergames.
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Автор: David H. Mould Название: Postcards from Stanland: Journeys in Central Asia ISBN: 082142176X ISBN-13(EAN): 9780821421765 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7518.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet “Stanland” is still, to many, a terra incognita, a geographical blank.
Beginning in the mid-1990s, academic and journalist David Mould’s career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries—Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan—he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more.
Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account—for example, he is one of the few scholars to have conducted research on post-Soviet media in the region—the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.
Автор: Linacre Nigel Название: Advertising for Account Holders (Rle Marketing) ISBN: 1138966150 ISBN-13(EAN): 9781138966154 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner`s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Автор: Fletcher Winston Название: Advertising: A Very Short Introduction ISBN: 0199568928 ISBN-13(EAN): 9780199568925 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Автор: Kerrigan Finola Название: Film Marketing ISBN: 1138013366 ISBN-13(EAN): 9781138013360 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry.
This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes:
Additional pedagogy and visual examples to reinforce key points
A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world
New and expanded sections on social media, digital promotion, transmedia and crowdfunding
This is the original film marketing text which no engaged film or marketing student should be without.
Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney Название: Strategies for Media Reform: International Perspectives ISBN: 082327165X ISBN-13(EAN): 9780823271658 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4891.00 р. Наличие на складе: Нет в наличии.
Описание:
Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.
Автор: Scates Shelby Название: War and Politics by Other Means: A Journalist`s Memoir ISBN: 029599536X ISBN-13(EAN): 9780295995366 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4013.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Shelby Scates's thirty-five-year career as a prize-winning journalist and columnist for International News Service, United Press International, the Associated Press, and the Seattle Post-Intelligencer has taken him to centers of action across this country and to wars and conflicts in many of the world's danger zones.
Born in the rural South in the 1930s, Scates rejected the racism he saw there and in his late teens set out across the United States -- eventually to land in Seattle, attend the University of Washington, and launch himself into a world of work, travel, and adventure as a merchant seaman and soldier. He entered journalism as a wire-service reporter hired in Manhattan and assigned to the Dallas bureau.
Reporting the political beat brought Scates to Baton Rouge and New Orleans to observe the remarkable performance and influence of Earl Long as governor of Louisiana; in 1957 to Little Rock, Arkansas, to witness a constitutional crisis, the early struggle to integrate the public schools; to Oklahoma City and Dallas; and to Washington, D.C., where he became familiar with both the corridors of Congress and Lyndon Johnson's Oval Office and Air Force One. He was in Israel during the 1967 Six-Day War and its aftermath; in Lebanon and Egypt to learn about the Palestine Liberation Organization; in the Suez to investigate the "War of Attrition"; and in Cambodia during guerrilla fighting against the Vietnamese Army.
As a newsman he reported on those American climbers who triumphed, though not without suffering great personal losses, by reaching the top of K2 in 1978. Scates used his considerable journalistic experience and inventiveness to get the story of this epic climb quickly back to the United States. He also describes his own midlife climb of Mt. McKinley with two friends.
In a straightforward portrayal of professional life that manifests elements of both The Front Page and All the President's Men, this memoir is about the particular combination of idealism, persistence, skepticism, and dedication to truthful reporting that marks the best of American journalism.
Автор: Linacre Название: Advertising for Account Holders (RLE Marketing) ISBN: 1138787035 ISBN-13(EAN): 9781138787032 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner`s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Автор: Barnes, Susan B. Название: Branding as Communication ISBN: 1433128039 ISBN-13(EAN): 9781433128035 Издательство: Peter Lang Рейтинг: Цена: 11400.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
Автор: Einstein, Mara, Название: Advertising : ISBN: 0190625880 ISBN-13(EAN): 9780190625887 Издательство: Oxford Academ Рейтинг: Цена: 7602.00 р. Наличие на складе: Поставка под заказ.
Описание: 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?
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