Автор: Parsons, Patricia Название: A manager s guide to pr projects ISBN: 1138099937 ISBN-13(EAN): 9781138099937 Издательство: Taylor&Francis Рейтинг: Цена: 3168.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
This fully revised second edition offers PR students and practitioners new material that includes the following:
The impact of social media on each phase of the planning process.
Digital approaches to strategic and summative research, message dissemination and public engagement.
Strategies to enhance accountability.
Ethics considerations in the planning process.
Updated print and web-based resources for PR managers.
Автор: L. Hellm?ller Название: The Washington, DC Media Corps in the 21st Century ISBN: 1349485489 ISBN-13(EAN): 9781349485482 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a fresh perspective on the shifting media landscape within Washington DC, re-evaluating journalist-source relationships, the power dynamic within the media corps, and the ways in which technology have changed the description of DC political news - detailing the ways in which media relationships are changing within Washington DC.
Автор: Lovejoy Alice, Pajala Mari Название: Remapping Cold War Media: Institutions, Infrastructures, Translations ISBN: 0253062209 ISBN-13(EAN): 9780253062208 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why were Hollywood producers eager to film on the other side of the Iron Curtain? How did Western computer games become popular in socialist Czechoslovakia's youth paramilitary clubs? What did Finnish commercial television hope to gain from broadcasting Soviet drama? Cold War media cultures are typically remembered in terms of an East-West binary, emphasizing conflict and propaganda. Remapping Cold War Media, however, offers a different perspective on the period, illuminating the extensive connections between media industries and cultures in Europe's Cold War East and their counterparts in the West and Global South. These connections were forged by pragmatic, technological, economic, political, and aesthetic forces; they had multiple, at times conflicting, functions and meanings. And they helped shape the ways in which media circulates today—from film festivals, to satellite networks, to coproductions. Considering film, literature, radio, photography, computer games, and television, Remapping Cold War Media offers a transnational history of postwar media that spans Eastern and Western Europe, the Nordic countries, Cuba, the United States, and beyond. Contributors draw on extensive archival research to reveal how media traveled across geopolitical boundaries; the processes of translation, interpretation, and reception on which these travels depended; and the significance of media form, content, industries, and infrastructures then and now.
Название: Public Relations and Participatory Culture ISBN: 0367359014 ISBN-13(EAN): 9780367359010 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.
Автор: Merrin William Название: Digital War ISBN: 1138899879 ISBN-13(EAN): 9781138899872 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital War offers a comprehensive overview of the impact of digital technologies upon the military, the media, the global public and on the concept of `warfare` itself.
Автор: L. Zhang Название: News Media and EU-China Relations ISBN: 1349289469 ISBN-13(EAN): 9781349289462 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country`s image is soft power.
Автор: Andreas Jungherr Название: Analyzing Political Communication with Digital Trace Data ISBN: 3319368745 ISBN-13(EAN): 9783319368740 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions.
Автор: Esther Chin Название: Migration, Media, and Global-Local Spaces ISBN: 1137558563 ISBN-13(EAN): 9781137558565 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores how we define our social spaces in a world of globalization, cultural diversity, and media convergence.
Автор: Kristof Jacobs; Niels Spierings Название: Social Media, Parties, and Political Inequalities ISBN: 1137533897 ISBN-13(EAN): 9781137533890 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How have social media transformed politics in Western democracies? This book examines this question focusing on the power balance between and within parties in the Netherlands from a comparative perspective. Jacobs and Spierings also investigates topics such as local/European politics and the impact on women and ethnic-minorities.
Описание: This book examines democratizing media reforms in Latin America. By offering a civil society perspective, the author moves beyond conventional accounts that perceive media reforms primarily as a form of government repression to punish oppositional media.
Автор: Gianluca Giansante Название: Online Political Communication ISBN: 3319176161 ISBN-13(EAN): 9783319176161 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation.
Автор: Mark Major Название: The Unilateral Presidency and the News Media ISBN: 1349483516 ISBN-13(EAN): 9781349483518 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media coverage of presidential actions can not only serve journalistic purposes, but can also act as a check against unilateral decision making. The book seeks to uncover how the news media has worked to curtail overreaching power within the executive branch, demonstrating how the fourth estate keeps presidential overreach at bay.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
