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Data Mining for Design and Marketing, 


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Цена: 11176.00р.
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При оформлении заказа до: 2025-08-18
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Название:  Data Mining for Design and Marketing
ISBN: 9781138113473
Издательство: Taylor&Francis
Классификация:
ISBN-10: 1138113476
Обложка/Формат: Paperback
Страницы: 336
Вес: 0.62 кг.
Дата издания: 07.06.2017
Серия: Chapman & hall/crc data mining and knowledge discovery series
Язык: English
Иллюстрации: 43 tables, black and white; 114 illustrations, black and white
Размер: 234 x 155 x 18
Читательская аудитория: Professional & vocational
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / Sales & Selling / General,COMPUTERS / General,COMPUTERS / Databases / Data Mining
Основная тема: Marketing Management
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание:

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.




Solution selling

Автор: Bosworth, Michael T.
Название: Solution selling
ISBN: 0786303158 ISBN-13(EAN): 9780786303151
Издательство: McGraw-Hill
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Цена: 6004.00 р.
Наличие на складе: Поставка под заказ.

Описание: Solution Selling is the most comprehensive sales and sales management process available today.

Digital marketing :

Автор: Charlesworth, Alan,
Название: Digital marketing :
ISBN: 036770658X ISBN-13(EAN): 9780367706586
Издательство: Taylor&Francis
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Цена: 26136.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

Handbook of Niche Marketing : Principles and Practice

Автор: Weinstein, Art
Название: Handbook of Niche Marketing : Principles and Practice
ISBN: 078902330X ISBN-13(EAN): 9780789023308
Издательство: Taylor&Francis
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Цена: 9798.00 р.
Наличие на складе: Нет в наличии.

Описание:

Get closer to tailor made marketing!

Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.

The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.

The Handbook of Niche Marketing explores niche marketing's:

  • concepts and theories
  • principles
  • empirical research
  • customer satisfaction issues
  • strategies
  • applications
  • different types of niche markets

The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Marketing Planning by Design - Systematic Planning for Successful Marketing Strategy

Автор: Strauss R
Название: Marketing Planning by Design - Systematic Planning for Successful Marketing Strategy
ISBN: 0470721677 ISBN-13(EAN): 9780470721674
Издательство: Wiley
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Цена: 5859.00 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public.

Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers

Автор: Brito Michael
Название: Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers
ISBN: 0749482109 ISBN-13(EAN): 9780749482107
Издательство: Неизвестно
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Цена: 7619.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.

Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

Автор: Foxall Gordon
Название: Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
ISBN: 1138832391 ISBN-13(EAN): 9781138832398
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decisionmaking. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Marketing Strategy: A Decision-Focused Approach

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
Рейтинг:
Цена: 9779.00 р.
Наличие на складе: Поставка под заказ.

Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Stickier Marketing

Автор: Leboff Grant
Название: Stickier Marketing
ISBN: 0749471085 ISBN-13(EAN): 9780749471088
Издательство: Kogan Page
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Цена: 3958.00 р.
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Описание: Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming `sticky`.

Agile marketing

Автор: Freeling, Anthony
Название: Agile marketing
ISBN: 0956780903 ISBN-13(EAN): 9780956780904
Издательство: Неизвестно
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Цена: 11955.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: THE TWENTY ETUDES FOR PIANO were composed during the years from 1991 to 2012. Their final configuration into Book 1 and Book 2 was determined by the music itself in the course of its composition.

Book 1 (Etudes 1-10) had a twin objective - to explore a variety of tempi, textures and piano techniques. At the same time it was meant to serve as a pedagogical tool by which I would improve my piano playing. In these two ways, Book 1 succeeded very well. I learned a great deal about the piano and in the course of learning the music, I became a better player.

New projects came along and interrupted the work on the Etudes for several years. Perhaps for that reason, when I took up work with the Etudes again I found the music was following a new path. Though I had settled questions of piano technique for myself in Book 1, the music in Book 2 quickly began to suggest a series of new adventures in harmony and structure.

In this way, Books 1 and 2, taken together, suggest a real trajectory that includes a broad range of music and technical ideas.

In the end, the Etudes are meant to be appreciated not only by the general listener, but especially by those who have the ability and patience to learn, play and perform the music themselves.

International Marketing in the Network Economy

Автор: Kohlbacher
Название: International Marketing in the Network Economy
ISBN: 0230515703 ISBN-13(EAN): 9780230515703
Издательство: Springer
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Цена: 14673.00 р.
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Описание: Scholars around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an important determinant of competitive advantage. This book draws on examples of knowledge-based firms to reveal that knowledge-based marketing is key to obtaining a competitive advantage.

Data analytics for business

Автор: Haimowitz, Ira J.
Название: Data analytics for business
ISBN: 0367281503 ISBN-13(EAN): 9780367281502
Издательство: Taylor&Francis
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Цена: 18374.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

Автор: Joana Coutinho de Sousa
Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
ISBN: 1522548343 ISBN-13(EAN): 9781522548348
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 24116.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.


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