Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Автор: Kent, Tony | Brown, Reva Название: Flagship Marketing ISBN: 0415812119 ISBN-13(EAN): 9780415812115 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people`s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Meyer-Emerick Название: Using Social Marketing for Public Emergency Preparedness ISBN: 0765645785 ISBN-13(EAN): 9780765645784 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.
This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.
Автор: Sarni, William Koch, Greg Название: Creating 21st century abundance through public policy innovation ISBN: 1783537515 ISBN-13(EAN): 9781783537518 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book showcases the innovations in public policy and governance, and creates a roadmap of what needs to change to drive economic development, business growth, social wellbeing and ecosystem health in the 21st Century.
Автор: Meyer-Emerick Название: Using Social Marketing for Public Emergency Preparedness ISBN: 0765645777 ISBN-13(EAN): 9780765645777 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.
This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.
Автор: Drucker Название: Technology, Management and Society ISBN: 1138135100 ISBN-13(EAN): 9781138135109 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books.
In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books.
Автор: Lanzini, Pietro Название: Responsible citizens and sustainable consumer behaviour ISBN: 1138302775 ISBN-13(EAN): 9781138302778 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors.
Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated.
This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
Автор: Nair, Basskaran (lee Kuan Yew School Of Public Policy, National University Of Singapore, Singapore) Название: Marketing public policy ISBN: 1138559970 ISBN-13(EAN): 9781138559974 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.
Описание: This book showcases the innovations in public policy and governance, and creates a roadmap of what needs to change to drive economic development, business growth, social wellbeing and ecosystem health in the 21st Century.
Описание: Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis regarding consumer behaviour has to be modified. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
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