Название: Perspectives on Purpose ISBN: 0815387245 ISBN-13(EAN): 9780815387244 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.
Автор: Watson Название: Asian Perspectives on the Development of Public Relations ISBN: 1137398132 ISBN-13(EAN): 9781137398130 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Описание: Competing in both high and low-cost operating environments can present a number of unique challenges. In light of global competition and the changing scope of various industries due to technological advancement, these challenges must be addressed in order to ensure business success.Global Perspectives on Achieving Success in High and Low Cost Operating Environments features a collection of research and case studies addressing contemporary issues surrounding operational success in various regions. Business professionals, managers, academics, and upper-level students will find this publication an essential resource for the latest tools and solutions for managing operations in diverse operating environments.
Автор: Stinson Perry Название: Strategic Management: Global Perspectives ISBN: 1682852717 ISBN-13(EAN): 9781682852712 Издательство: Неизвестно Цена: 24944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic management as a field of study aims to understand the formulation and application of various strategies to achieve objectives and competitive advantage in global marketplace. It focuses on systematic coordination of various activities in an organization. This book is a compilation of different chapters that discuss the most vital concepts and emerging trends in strategic resource allocation, competitive strategies and managerial decision making. The book emphasizes on theoretical and methodological aspects of strategic management. The case studies included in this book will serve as excellent guide for all the students and researchers engaged in the discipline and will help in developing a comprehensive understanding of this dynamic field.
Автор: Foxall Название: Perspectives on Consumer Choice ISBN: 1137501197 ISBN-13(EAN): 9781137501196 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Описание: With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms.Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.
Автор: Luca Zan; Stefano Zambon; Andrew M. Pettigrew Название: Perspectives on Strategic Change ISBN: 9401741921 ISBN-13(EAN): 9789401741927 Издательство: Springer Рейтинг: Цена: 32142.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pettigrew This book has developed from an international research workshop organ- ized by the Dipartimento di Economia e Direzione Aziendale, University of Venice, and the Centre for Corporate Strategy and Change, Warwick Business School, University of Warwick.
Автор: Anders G. Nilsson; Christofer Tolis; Christer Nell Название: Perspectives on Business Modelling ISBN: 3642636047 ISBN-13(EAN): 9783642636042 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One of the key issues presented here is bridging the communication gap between business leaders and IT experts in companies and public services. The leading idea behind this book is to present different perspectives on business modelling, based on established theories and practical experiences.
Автор: Robert L. King Название: Minority Marketing: Research Perspectives for the 1990s ISBN: 3319369431 ISBN-13(EAN): 9783319369433 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s.
Автор: Rothenberger Название: Pricing Perspectives ISBN: 0230207227 ISBN-13(EAN): 9780230207226 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
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