Описание: Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? This book traces the development of techniques of 'opinion management' from World War I to the war in Afghanistan. It reveals how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. In doing so, it provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.
Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review
Do you know people who are forever pushing your buttons to get you to do think and act in a way you wouldn't otherwise do for fulfilling their personal agenda?
Don't you wish you also possessed the super power of persuasion, influencer, and manipulation that can allow you to get people to do exactly what you want?
Don't you wish you possessed the ability to convince, influence, manipulate and persuade people to do think and act as you want them to?
Imagine how wonderful it would be if you could get people to act and think in the larger interest of a situation or humanity. Manipulation isn't always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. The choice is yours.
Luckily, being an effective manipulator, persuader, and influencer is not something that we are born with. It can easily be developed with consistent practice, effort, and implementation.
Though manipulation has fundamentally negative connotations, it can also be harnessed to accomplish positive outcomes.
Using the powerful tips, techniques, and strategies mentioned in this book, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson and orator.
Here are some of the things you will take back from the book
-Shockinglyeffective psychological techniques for manipulating, persuading and influencing people
-Understanding the mechanism of emotional manipulation
-Tried and tested social manipulation and conversation strategies
-The art of speaking and communicating in a way that people can't help but listen to every word you say
-Proven verbal and non-verbal communication skills to enhance your manipulation prowess.
-How manipulators use Neuro Linguistic Programming to change a person's entire thought process
-Detecting manipulation in your everyday life and personal relationships, and strategies to safeguard against it.
- Clever techniques for outsmarting manipulators
Sharpen the art of influencing, manipulating and persuading people today by mastering the finer strategies of manipulation.
Do you know people who are forever pushing your buttons to get you to do think and act in a way you wouldn't otherwise do for fulfilling their personal agenda?
Don't you wish you also possessed the super power of persuasion, influencer, and manipulation that can allow you to get people to do exactly what you want?
Don't you wish you possessed the ability to convince, influence, manipulate and persuade people to do think and act as you want them to?
Imagine how wonderful it would be if you could get people to act and think in the larger interest of a situation or humanity. Manipulation isn't always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. The choice is yours.
Luckily, being an effective manipulator, persuader, and influencer is not something that we are born with. It can easily be developed with consistent practice, effort, and implementation.
Though manipulation has fundamentally negative connotations, it can also be harnessed to accomplish positive outcomes.
Using the powerful tips, techniques, and strategies mentioned in this book, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson and orator.
Here are some of the things you will take back from the book
-Shockinglyeffective psychological techniques for manipulating, persuading and influencing people
-Understanding the mechanism of emotional manipulation
-Tried and tested social manipulation and conversation strategies
-The art of speaking and communicating in a way that people can't help but listen to every word you say
-Proven verbal and non-verbal communication skills to enhance your manipulation prowess.
-How manipulators use Neuro Linguistic Programming to change a person's entire thought process
-Detecting manipulation in your everyday life and personal relationships, and strategies to safeguard against it.
- Clever techniques for outsmarting manipulators
Sharpen the art of influencing, manipulating and persuading people today by mastering the finer strategies of manipulation.
Описание: Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe
Автор: Petty, Richard E , Cacioppo, John T Название: Attitudes And Persuasion ISBN: 0367314622 ISBN-13(EAN): 9780367314620 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Автор: Rose, Carol M Название: Property And Persuasion ISBN: 0367284472 ISBN-13(EAN): 9780367284473 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Поставка под заказ.
Описание: Property and Persuasion examines two dominant traditions-neoconservative utilitarianism and liberal communitarianism-acknowledging the strengths of each and laying the groundwork for a theory to bridge the gap between them.
Название: Museums as Sites of Persuasion ISBN: 1138567817 ISBN-13(EAN): 9781138567818 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Museums and Sites of Persuasion examines the concept of museums and memory sites as locations that attempt to promote human rights, democracy and peace. Demonstrating that such sites may act as powerful spaces of persuasion or contestation, the book also shows that there are perils in the selective history that they present.
Автор: Spring Название: Advertising in the Age of Persuasion ISBN: 1137347171 ISBN-13(EAN): 9781137347176 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.
Автор: Richard Petty, John T Cacioppo Название: Communication and Persuasion ISBN: 1461293782 ISBN-13(EAN): 9781461293781 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We enjoyed arguing with each other at our initial meeting in 1973 and have sub- sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph.
Автор: Carmelo Mazza Название: Claim, Intent, and Persuasion ISBN: 1461373018 ISBN-13(EAN): 9781461373018 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments.
The coauthors of this theoretically innovative work explore the relationships among anthropological fieldwork, museum collecting and display, and social governance in the early twentieth century in Australia, Britain, France, New Zealand, and the United States. With case studies ranging from the Musée de l'Homme's 1930s fieldwork missions in French Indo-China to the influence of Franz Boas's culture concept on the development of American museums, the authors illuminate recent debates about postwar forms of multicultural governance, cultural conceptions of difference, and postcolonial policy and practice in museums. Collecting, Ordering, Governing is essential reading for scholars and students of anthropology, museum studies, cultural studies, and indigenous studies as well as museum and heritage professionals.
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