Автор: Tavlin Название: Aviation Communication ISBN: 1138624802 ISBN-13(EAN): 9781138624801 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can answer this question and teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable PR nightmare.
Автор: Hamelink Cees J Название: Global Communication ISBN: 1849204241 ISBN-13(EAN): 9781849204248 Издательство: Sage Publications Рейтинг: Цена: 6493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student introduction to the history, present and future of global communication from one of Europe`s most respected communication scholars.
Автор: Mahoney L. Meghan Название: Strategic Social Media Marketing To Soci ISBN: 1118556844 ISBN-13(EAN): 9781118556849 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Автор: Danesi Marcel Название: Encyclopedia of Media and Communication ISBN: 1442611693 ISBN-13(EAN): 9781442611696 Издательство: Wiley Рейтинг: Цена: 8870.00 р. Наличие на складе: Поставка под заказ.
Описание: The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.
Автор: Savigny Heather Название: Political Communication ISBN: 1137011378 ISBN-13(EAN): 9781137011374 Издательство: Springer Рейтинг: Цена: 5639.00 р. Наличие на складе: Поставка под заказ.
Описание: This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key critical questions about power and ideology: what is being communicated, by whom, how, in whose interests, and with what effects and implications?
Автор: De Silva, Pali U. K. Vance, Candace K. Название: Scientific scholarly communication ISBN: 3319506269 ISBN-13(EAN): 9783319506265 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1 Scientific Scholarly Communication: Moving Forward Through Open Discussions1.1 Introduction1.2 Open and Unrestricted Access to Scientific Information 1.2.1 Concerns with Openly Sharing Sensitive Scientific Information 1.3 Sharing Scientific Data1.3.1 Privacy and Genetic Data Sharing1.4 Intellectual Property Rights and Scientific Scholarly Communication1.4.1 Impact of IPR on Sharing Data1.5 Measuring the Impact of Scientific Research1.6 Concluding Remarks1.7 References 2 Access to Scientific Knowledge: A Historical Perspective2.1 Introduction2.2 Scientific Scholarly Information Sharing: 1600 -19002.3 Scholarly Communication Developments in the 20th and the 21st Centuries2.4 Journal Subscription Debates2.5 Concluding Remarks2.6 References 3 On the Road to Unrestricted Access to Scientific Information: The Open Access Movement3.1 Introduction3.2 Open Access to Scholarly Publications: Legislative and Other Supporting Initiatives3.3 Initiatives by Scholars, Research Funders, and Other 'Movers'3.4 Measuring the Impact of OA Journals3.5 OA Influence in the Developing World3.6 OA Publishing Models 3.6.1 Green OA Model3.6.2 Gold OA Model3.6.3 Other OA Models3.7 Maintaining the Quality and Integrity of OA Journals3.8 Concluding Remarks3.9 References 4 Sharing Scientific Data: Moving Towards "Open Data?"4.1 Introduction4.2 Policy Initiatives Supporting Data Sharing4.3 Involvement of Funding Organizations and Journal Publishers4.4 Data Sharing Habits of Scientists4.5 Data Sharing in Different Scientific Disciplines4.5.1 Sharing Ecological Data4.5.2 Sharing Genomic Data4.6 Data Publication and Data Citation4.7 Moving Towards "Open Data"4.8 Concluding Remarks4.9 References 5 Free Flow of Scientific Information vs. Intellectual Property Rights5.1 Introduction5.2 University-Industry Collaborations or Commercialization of Academic Research?5.2.1 Patenting and Licensing Academic Scientific Discoveries - Government Legislations5.2.2 IPR and Academic Research - The Debate5.2.3 Negative Effects of Patenting Scientific Research5.2.4 Patent Documents as Source of Scientific Information5.2.5 Delay in Disclosure of Research Findings5.3 IPR in Life Sciences5.3.1 IPR and Biomedical Research5.3.2 IPR and Biotechnological Advances in Agriculture5.4 Concluding Remarks5.5 References 6 Preserving the Quality of Scientific Research: Peer Review of Research Articles6.1 Introduction6.2 History of Peer Review6.3 Criticism of the Peer Review6.4 Bias in Peer Review6.4.1 Prestige or Association Bias6.4.2 Gender Bias6.4.3 Confirmation Bias6.4.4 Conservatism6.4.5 Bias against Interdisciplinary Research6.4.6 Publication Bias6.5 Peer Review and Conflict of Interest6.6 Different Models of Peer Review6.6.1 Closed Peer Review: Single- vs. Double-Blind6.6.2 Open Peer Review6.6.3 "Non-Selective" Review6.6.4 Immediate Publication With No Formal Review6.7 Manipulation of the Peer Review Process6.8 Should the Current System of Peer Review Be Continued?6.9 The Peer Review System is Under Stress6.10 Burden on Peer Reviewers6.11 Ways to Improve the Peer Review System6
Автор: Maude Barry Название: Managing Cross-Cultural Communication ISBN: 1137507462 ISBN-13(EAN): 9781137507464 Издательство: Springer Рейтинг: Цена: 8803.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author`s own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.
Автор: Mathijs Ernest Название: Cult Cinema ISBN: 1405173734 ISBN-13(EAN): 9781405173735 Издательство: Wiley Рейтинг: Цена: 4744.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite its emergence as one of the most popular and debated areas of cinema research, there is no systematic discussion of cult cinema available. Cult Cinema aims to fill this gap by being the first academic textbook devoted to the subject.
Автор: Croucher Stephen M. Название: Understanding Communication Theory ISBN: 0415748046 ISBN-13(EAN): 9780415748049 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Автор: Kevin McDonald, Daniel Smith-Rowsey Название: The Netflix Effect: Technology and Entertainment in the 21st Century ISBN: 1501340182 ISBN-13(EAN): 9781501340185 Издательство: Bloomsbury Academic Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.
This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.
Описание: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields.
Название: Communication and the baseball stadium ISBN: 1433121468 ISBN-13(EAN): 9781433121463 Издательство: Peter Lang Рейтинг: Цена: 16701.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Baseball stadia are places of memory, identity, athletic and architectural accomplishment. They are sites capable of arousing passion, sentimentality and a sense of community. The baseball stadium provides a unique lens through which to understand, explore and expand an understanding of communication theories. While baseball has previously been explored by scholars, this volume introduces the stadium as a way of exploring communication and communication theories through an examination of the four discrete themes that frame the organization of this work: community and communication, fandom and communication, memory and communication, and commodification and communication. This volume offers a unique approach to those interested in communication theory, popular culture, sports management, and people environment studies.
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