Project Influence and Leadership: Building Rapport in Teams, Nir Michael
Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2391.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Описание: Este libro est basado en probada experiencia y en la interacci n pr ctica con equipos globales - programas de referencia y proyectos realizados en todo el mundo. Incluye los elementos esenciales pr cticos para construir y liderar equipos altamente eficaces a nivel mundial. El libro est dirigido a l deres de equipo, gerentes, directivos, profesionales coach, y todo aqu l que desee aprender a liderar un Equipo de Alto Rendimiento a trav s del coaching. Tambi n la base del Taller de Equipos de Alto Rendimiento de dos d as de duraci n, en el que grupos de trabajo aprenden a operar como un equipo integrado y cohesionado, durante el cual se someten adem s a una importante tarea de transformaci n. Te invitamos a que nos acompa es en este viaje de transformaci n de tus equipos hacia la senda del xito colectivo.
