Автор: McIntyre Charles Название: Multi-Channel Marketing, Branding and Retail Design ISBN: 178635456X ISBN-13(EAN): 9781786354563 Издательство: Emerald Рейтинг: Цена: 16260.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Автор: Sergio Zyman; Scott Miller Название: E-Branding ISBN: 3322869504 ISBN-13(EAN): 9783322869500 Издательство: Springer Рейтинг: Цена: 5877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Neue Technologie benцtigt kein neues Marketing. Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Am Ende des Massen-Marketing geben der bekannte Marketing-Guru und sein Co-Autor wertvolle Anregungen fьr die individuelle Kundenbindung. Ein Leitfaden fьr alle, die ihren Geschдftserfolg online nachhaltig verbessern wollen.
Автор: Davis, John Andrew Название: Competitive success, how branding adds value ISBN: 0470998229 ISBN-13(EAN): 9780470998229 Издательство: Wiley Рейтинг: Цена: 8070.00 р. Наличие на складе: Поставка под заказ.
Описание: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
Автор: Christina Cramer Название: Wirkungen des Outsourcings industrieller Dienstleistungen ISBN: 3658216727 ISBN-13(EAN): 9783658216726 Издательство: Springer Рейтинг: Цена: 7182.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Arten, Determinanten und Erfolgswirkungen des Outsourcings industrieller Dienstleistungen.- Ansдtze zur Messung des Unternehmenserfolges.- Methodik der Event-Studie.- Implikationen fьr Forschung und Management.
Автор: Reed Chris J. Название: Personal Branding Mastery for Entrepreneurs ISBN: 1640082174 ISBN-13(EAN): 9781640082175 Издательство: Неизвестно Рейтинг: Цена: 3442.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk , comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.
You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your employees, your partners, the media...future clients, employees, investors...they are all buying into the power and values of your personal brand. That's why you need to start working on it now.
In this new book, Chris will talk from his own personal experience on how he created a personal brand from nothing and knowing no one when he left the UK and came to Singapore to become an Asian entrepreneur. Chris will show how he became the "Only NASDAQ CEO with a Mohawk " and how this personal brand has transformed his businesses.
Chris covers all aspects of personal branding for entrepreneurs including what it is, why you should have it, his personal brand story, ups and downs of having a personal brand, why you need to be more American and less English or Asian in your personal branding.
Chris will also cover what elements of his disruptive DNA have enabled him to accentuate his own personal brand in his entrepreneurial journey. Chris also covers how LinkedIn is the foundation for your personal brand but that it should also be communicated everywhere else from your YouTube to your Wikipedia, your thought leadership outside of LinkedIn to winning awards, getting up on stage and speaking to having your own book.
Chris will discuss how you dress and how you look affects your personal brand, both positively and negatively, why great entrepreneurs like Richard Branson, Elon Musk, Steve Jobs and Bill Gates all have great but divisive personal brands but without them, their respective companies would be nothing. Chris will also discuss David Beckham, Gareth Emery and Prince and what made their personal brands so effective and influential in succeeding in what they do.
Chris will share personal branding tips from The Joker, Breaking Bad, Darth Vader, American Psycho and The Godfather that you can put into putting into practice yourself to enhance your own personal brand.
This new book Personal Branding Mastery for Entrepreneurs will give you all the tips, lessons and help that you need as an entrepreneur to create, manage and enhance your own personal brand to enable you to achieve all of your professional objectives.
Автор: Benbunan Jacob, Schreier Gabor, Knapp Ben Название: Disruptive Branding: How to Win in Times of Change ISBN: 0749484063 ISBN-13(EAN): 9780749484064 Издательство: Неизвестно Рейтинг: Цена: 5067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
Название: CEO Branding ISBN: 1138013714 ISBN-13(EAN): 9781138013711 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
Автор: Hans-Christian Riekhof Название: E-Branding-Strategien ISBN: 3409189939 ISBN-13(EAN): 9783409189934 Издательство: Springer Рейтинг: Цена: 7182.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Orientierung im Internet bieten Marken, zu denen Verbraucher ein Vertrauensverhдltnis aufgebaut haben. Sie helfen, Barrieren, Unsicherheit und Дngste abzubauen und den Kaufentschluss zu treffen. Daher ist es fьr alle Unternehmen, die zumindest Teile ihres Geschдftes im Internet abwickeln, von entscheidender Bedeutung, eine klare E-Branding-Strategie fьr ihre E-Commerce-Aktivitдten zu entwickeln. Dieses Buch zeigt, wie die Umsetzung in der Praxis funktionieren kann und beschreibt anhand von Fallbeispielen die notwendigen Instrumente sowie Methoden der Erfolgskontrolle und der Markensteuerung.
Автор: Severin Dennhardt Название: User-Generated Content and its Impact on Branding ISBN: 365802349X ISBN-13(EAN): 9783658023492 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers` purchase decision process.
Автор: Nguyen Bang Название: Asia Branding ISBN: 1137489952 ISBN-13(EAN): 9781137489951 Издательство: Springer Рейтинг: Цена: 8079.00 р. Наличие на складе: Поставка под заказ.
Описание: This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.
Автор: Tsan-Ming Choi Название: Fashion Branding and Consumer Behaviors ISBN: 1493946056 ISBN-13(EAN): 9781493946051 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
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