What the New Breed of CMOs Know That You Don`t, MaryLee Sachs
Автор: Maxwell John C. Название: Attitude 101: What Every Leader Needs to Know ISBN: 0785263500 ISBN-13(EAN): 9780785263500 Издательство: McGraw-Hill Рейтинг: Цена: 1886.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Popular leadership speaker John C. Maxwell incorporates all his best teachings into this easy-to-read primer for developing the right attitude.
Описание: Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.
Leading a real estate business can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems real estate agents in large businesses don't seem to face. The E-Myth Real Estate Agent offers you a road map to create a business that's self-sucient, growing, and highly profitable. Take your company to levels you didn't think possible with this unique guide
Great leadership is a killer differentiator. But not many businesses have it or even try to get it. This book is about what great leadership is and what it takes to achieve it.
Great leadership is challenging yourself and your team to a powerful, exciting vision and goals to the point where your people say, "You're crazy, how the hell are we going to do that?" Then it's working with them to develop, grow, and have insights about what needs to be done. Communication is key to all of these, so it must be done often and address not only the message you want to convey but also what your team needs to hear. Most people don't deal well with uncertainty, so be as transparent as you can.
Although it is sometimes necessary to work in the business, it's most important for the leader to spend most of their time working on the business. That means you need to surround yourself with good people who will challenge the organization like you do, and empower them to make decisions, even if it leads to some mistakes. Great leaders know that mistakes are not all bad, because people learn and grow from them.
Great leaders know that the culture of the business is what drives it. They know that the focus needs to be on the success of the business, not them, and they demonstrate that through their actions. Great leaders recognize and understand their moods, emotions, and drive, as well as their effect on others. They know they will get back from their people the behavior they exhibit, reward, and tolerate, and that will become the culture.
You're Crazy How the Hell Are We Going to Do That? is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google] via this link: http: //aha.pub/TheBestCEOGroup
Описание: Would you like to know the basics of theology--but find it intimidating? If so, these quick, simple explanations to some of Christianity`s toughest questions are the way to go. Blending the knowledge of a college professor with down-to-earth language, Daryl Aaron answers questions about the nature of God, heaven, the Bible, church, and even ourselves.
Описание: Significant Business Results: Ten Sales Secrets That Your Competitors Know and Use Sales and marketing how-to book written by Franne McNeal, MBA, Significant Business Results coach, expert in sales, marketing, leadership and strategy with www.SBizResults.com. Over the past two decades, Franne McNeal has helped over ten thousand national and international entrepreneurs grow their businesses. Business book for entrepreneurs who want more leads, more clients, and more sales. Ten relevant, practical, and easy-to-implement sales secrets. This book will help entrepreneurs save time, create strategies, set up systems, and follow-through for sales results. Chapters 1Define Your Target Market 2Create a Powerful Offer 3Use Testimonials for Social Proof 4Generate Unlimited Leads 5Create Immediate Sales 6Use Scripts to Increase Sales 7Create Repeat Business 8Double Your Referrals 9Reverse Risk to Increase Sales 10Create Added Value BonusesChapter Summaries + Action Steps + Marketing Resources www.SBizResults.com Franne is an author, keynote speaker, online business TV show host, business coach, and business judge. Franne is a serial entrepreneur who, as early as age three, turned interest into income. Ms. McNeal earned her BA from Princeton University and MBA from Eastern University.
Автор: Sachs Название: What the New Breed of CMOs Know That You Don`t ISBN: 1138271888 ISBN-13(EAN): 9781138271883 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
How to do selling much better and easier? This book will help you to achieve more successful sales outcomes and personal communications
You are either a professional sales person who earns very well or you are a 'counter hopper' who earns little and is bored with your selling job Tough but true. It is not hard to become a happy, high earning professional, it is much less di icult than living a boring and badly paid working life.
We are all 'selling' something one way or another all our life; a product or service, big ideas or personal issues. We 'sell' to our wives or husbands, the children, as well as to actual customers. This work, and its sometimes unusual ideas and methods, will unlock tan easier way to successfully influence people in the sales environment and at home. Read it, use it and achieve better sales and marketing results.
Selling products and ideas is influencing people, and that it is no more or less than focused interpersonal communications; The 'Agreement Summary of Selling Solutions' does not need tricky schemes or torturous feats of mind. But you do need to learn a new modern and fast way of convincing people and doing so ethically.
To make More Sales needs you to get involved with yourself - and others in a di erent way to how you might have until now. You do need to know the clearest and simple steps of selling; they are in this book, but there is a lot more help here for you to become a greater and better paid communicator.
STOP SELLING
Stop doing what never worked so well...stop using all those old fashioned, far too often repeated throw away lines you thought was selling. Become a professional communicator- salesperson.
Great leadership is a killer differentiator. But not many businesses have it or even try to get it. This book is about what great leadership is and what it takes to achieve it.
Great leadership is challenging yourself and your team to a powerful, exciting vision and goals to the point where your people say, "You're crazy, how the hell are we going to do that?" Then it's working with them to develop, grow, and have insights about what needs to be done. Communication is key to all of these, so it must be done often and address not only the message you want to convey but also what your team needs to hear. Most people don't deal well with uncertainty, so be as transparent as you can.
Although it is sometimes necessary to work in the business, it's most important for the leader to spend most of their time working on the business. That means you need to surround yourself with good people who will challenge the organization like you do, and empower them to make decisions, even if it leads to some mistakes. Great leaders know that mistakes are not all bad, because people learn and grow from them.
Great leaders know that the culture of the business is what drives it. They know that the focus needs to be on the success of the business, not them, and they demonstrate that through their actions. Great leaders recognize and understand their moods, emotions, and drive, as well as their effect on others. They know they will get back from their people the behavior they exhibit, reward, and tolerate, and that will become the culture.
You're Crazy How the Hell Are We Going to Do That? is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google] via this link: http: //aha.pub/TheBestCEOGroup
Описание: The way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message. Yet most senior executives fail to see the big picture, leading to fundamental misalignments between sales strategy and organizational goals. Featuring insightful interviews with Fortune 1000 C-level executives and real lessons from the field, this essential book reveals the tough questions leaders should be asking about how sales incentives drive the business. It provides valuable thought models and a Revenue Roadmap identifying the four major competency areas and 16 related disciplines that must connect for an organization to grow profitably. Last but not least, readers will find an interactive report card they can use to grade their own compensation plans. Sales compensation powers the performance of the entire business. "What Your CEO Needs to Know about Sales Compensation" casts a spotlight on how leaders at all levels can leverage the strategic power of incentives to reach the ultimate goals of their organization.
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