Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 36995.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Anukrati Sharma, Canan Tanrisever, Huseyin Pamukcu Название: Future Tourism Trends Volume 1: Tourism in the Changing World ISBN: 1837532451 ISBN-13(EAN): 9781837532452 Издательство: Emerald Рейтинг: Цена: 17279.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The world is entering the Third Millennium in which great changes are expected in all areas of human interest, life, and activity. These changes have been brought on by past and present man-made events, which have had both positive and negative consequences. The coming millennium will be marked by significant social, political, demographic, and technological changes, and will definitely differ from the last century.
The future will bring more leisure time, a higher standard of living, and a better quality of life for us all. Future Tourism Trends examines recent and the most probable changes and answers questions such as: Who is ‘the new tourist’ – if there is one – and what is she looking for? Is the new post-technological era transforming the very essence of travelling? The authors present a wide range of visionary insights, as well as operational takeaways.
Автор: Helmut Schwagermann, Peter Mayer, Yi Ding Название: Handbook Event Market China ISBN: 3110578565 ISBN-13(EAN): 9783110578560 Издательство: Walter de Gruyter Рейтинг: Цена: 4640.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of China's event industry as well as the changing role of China in the global event market.
Название: Emerald handbook of ict in tourism and hospitality ISBN: 1839826894 ISBN-13(EAN): 9781839826894 Издательство: Emerald Рейтинг: Цена: 31710.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Автор: Anukrati Sharma, Azizul Hassan, James Kennell, Priyakrushna Mohanty Название: The Emerald Handbook of Destination Recovery in Tourism and Hospitality ISBN: 1802620745 ISBN-13(EAN): 9781802620740 Издательство: Emerald Рейтинг: Цена: 27847.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.
Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Автор: Helmut Schw?¤germann,Peter Mayer,Yi Ding Название: Handbook Event Market China ISBN: 3110372363 ISBN-13(EAN): 9783110372366 Издательство: Walter de Gruyter Цена: 13008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Автор: Maximiliano E. Korstanje Название: The Anthropology of Tourism Security ISBN: 1536161349 ISBN-13(EAN): 9781536161342 Издательство: Nova Science Рейтинг: Цена: 22491.00 р. Наличие на складе: Невозможна поставка.
Описание: As a concept, tourism security has recently occupied a central position not only in tourism and hospitality fields but also in the social imaginary. The post-Westphalian nation states devote considerable energy and resources to fight against the radicalized groups but the fact is that terrorism still remains a big problem and is very hard to resolve. Unlike other past decades, today foreign tourists and journalists are targeted by these radical cells. In view of this, a book, which revolves around tourism security, is not only necessary but represents an unquestionable urgency. In this editorial project, the authors gather 9 seminal chapters which discussafrom different perspectivesathe anthropological nature of tourism security as well as the next steps to follow in the years to come. Oscillating from ISIS and terrorism to climate change, without mentioning security on board of cruises or health issues, this book situates as a must-read work, which sheds light on the dichotomies between the needs of further security and the attractiveness of destinations.
Автор: Zdravko Sergo, Jasmina Grzinic Название: pproaches in Tourism Modelling: Collected papers ISBN: 311062852X ISBN-13(EAN): 9783110628524 Издательство: Walter de Gruyter Цена: 11157.00 р. Наличие на складе: Нет в наличии.
Описание: Tourism research has indeed become a booming and attractive agenda for data analysis oriented empirical economist thanks to modern technology. There has been a tremendous improvement over last decades in the mathematical, statistical, probabilistic, and computational tools available to applied macroeconomics in tourism research. The book is no attempt to make comprehensive or broad representation of the issues of development of macro econometric modelling in tourism research. Authors’ intention is to be selective, illustrative and deep, to present cases of analytical thinking on some of the major issues of model-based research in tourism sector. Zdravko Sergo is Senior Research Associate at Institute of Agriculture and tourism Porec, Croatia. His scientific research and professional activities are focused on Tourism economy, Macroeconomic aspects of tourism, Sustainable tourism development . During his carrier he was a member of scientific teams in numerous projects among two or more scientific institutions. He published more than a hundred scientific papers and numerous book chapters. Jasmina Grzinic is full Professor of Tourism at Juraj Dobrila University of Pula, Croatia, Department of Economics and Tourism, where she was the Head of the Department of Tourism for many years. She is a member of the editorial boards of 5 international scientific journals and 4 international scientific monographs. Her main research topics are Principles of tourism, International tourism, Management of tourism attractions, Tour operators and Tourist agencies . She worked on several projects and published more than eighty scientific papers, including the book “International Tourism” (2014) and “Tour operators and hoteliers in the modern tourism” (2015). Buy this book on degruyter.com https://www.degruyter.com/view/product/540847 >
"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level." ? (Richard Ghiselli, Purdue University)
The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees
Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Название: Advances in hospitality and leisure ISBN: 178769304X ISBN-13(EAN): 9781787693043 Издательство: Emerald Рейтинг: Цена: 16057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This fourteenth annual volume includes eight full papers and three research notes. As for data collection, most articles deploy either a quantitative or qualitative approach while two present conceptual models.
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