The Campaign of the Century: Upton Sinclair`s Race for Governor of California and the Birth of Media Politics 9781468075724

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Автор: Mitchell Greg
Название: The Campaign of the Century: Upton Sinclair`s Race for Governor of California and the Birth of Media Politics
ISBN: 9781468075724
Издательство: Createspace Independent Publishing Platform
Классификация: ISBN-10: 1468075721
Обложка/Формат: Paperback
Страницы: 688
Вес: 1.07 кг.
Дата издания: 12.12.2011
Язык: English
Размер: 244 x 170 x 35
Поставляется из: США
Описание: ----One of the five greatest books ever about an American campaign. -- The Wall Street Journal---- Winner of the Goldsmith Book Prize.

In 1934, voters hoping to turn the tide of the Great Depression backed an unlikely candidate for governor of California: Upton Sinclair, muckraking author of The Jungle and lifelong socialist. Amazingly, Sinclair swept the Democratic primary, leading a mass movement called EPIC (End Poverty in California). More than a thousand EPIC chapters formed, much like Occupy Wall Street sites popped up in 2011.

Alarmed, Sinclairs opponents launched an unprecedented public relations blitzkrieg to discredit him. The result was nothing less than a revolution in American politics, and with it, the era of the spin doctor was born. The iconic Hollywood producer Irving Thalberg created the first attack ads for the screen, the precursor of todays TV travesties. Hollywood took its first all-out plunge into politics and money started to play the tune in our political process.

In a riveting, blow-by-blow narrative featuring the likes of Franklin D. Roosevelt, Louis B. Mayer, H. L. Mencken, William Randolph Hearst, Will Rogers, Katharine Hepburn, and a Whos Who of political, literary and entertainment stars, Greg Mitchell brings to life the outrageous campaign that forever transformed the electoral process.

A finalist for the Los Angeles Times Book Award, it served as the basis for one episode in the award-winning PBS documentary The Great Depression

Sizzling, rambunctiously useful. -Los Angeles Times

Fascinating....a lively, anecdote-filled history. -The New York Times Book Review

To read The Campaign of the Century is to understand how the business of electing officials began to get so colossally out of hand. -Newsweek

America witnessed a transforming experience, as Greg Mitchell makes clearin his vivid chronicle. -Wall Street Journal

There are lessons to be learned herein. Politicians learned them long ago, to the general detriment. Perhaps now Mitchell can help the rest of us learn them. -Washington Post Book World

The Campaign of the Century: Upton Sinclair`s Race for Governor of California and the Birth of Media Politics, Mitchell Greg