Trick Your Eyes - Optical Illusion in Advertisements
Автор: Schwab, Victor O Название: How to write a good advertisement ISBN: 1626549621 ISBN-13(EAN): 9781626549623 Издательство: Random House (USA) Рейтинг: Цена: 1375.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to
Get attention with better ad copy
Build credibility in your advertising
Create winning layouts and choose the best ad size
Test ad effectiveness
Convert inquiries to sales
Make special offers that dramatically increase response and sales
How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.
Автор: Benoit, William L. Название: Functional analysis of political television advertisements ISBN: 1498525350 ISBN-13(EAN): 9781498525350 Издательство: Неизвестно Рейтинг: Цена: 13332.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952-2012, Benoit investigates the three functions-acclaims, attacks, and defenses-and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.
Описание: Title: Mercurius anti-mechanicus, or, The simple coblers boy: with his lap-full of caveats (or take heeds), documents, advertisements, and praemonitions to all his honest fellow-tradesmen-preachers, but more especially a dozen of them, in or about the city of London.
Author: Nathaniel Ward
Publisher: Gale, Sabin Americana
Description:
Based on Joseph Sabin's famed bibliography, Bibliotheca Americana, Sabin Americana, 1500--1926 contains a collection of books, pamphlets, serials and other works about the Americas, from the time of their discovery to the early 1900s. Sabin Americana is rich in original accounts of discovery and exploration, pioneering and westward expansion, the U.S. Civil War and other military actions, Native Americans, slavery and abolition, religious history and more.
Sabin Americana offers an up-close perspective on life in the western hemisphere, encompassing the arrival of the Europeans on the shores of North America in the late 15th century to the first decades of the 20th century. Covering a span of over 400 years in North, Central and South America as well as the Caribbean, this collection highlights the society, politics, religious beliefs, culture, contemporary opinions and momentous events of the time. It provides access to documents from an assortment of genres, sermons, political tracts, newspapers, books, pamphlets, maps, legislation, literature and more.
Now for the first time, these high-quality digital scans of original works are available via print-on-demand, making them readily accessible to libraries, students, independent scholars, and readers of all ages.
++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++
SourceLibrary: Huntington Library
DocumentID: SABCP03624700
CollectionID: CTRG01-B1582
PublicationDate: 16480101
SourceBibCitation: Selected Americana from Sabin's Dictionary of books relating to America
Автор: Russell Ken Название: Holywood: Advertisements & Memories ISBN: 024450122X ISBN-13(EAN): 9780244501228 Издательство: Неизвестно Рейтинг: Цена: 1714.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As a follow up to his book 'Holywood Its Cinema & Other Memories' the author has written another reminiscing on Holywood around the 60's and 70s'. With a mixture of advertisements, snippets of news and photographs he brings the reader back to remember those years gone by in Holywood. Although Holywood's development and population has expanded over the years its shops and businesses have continued to exist mainly in the same areas. The structures of many shops have mostly remained the same but the types of businesses have changed, what was once a sweet shop may now be a cafe. Looking at an advertisement or photo helps recover lost memories of those places that once were important in our everyday life, be it commercially or for pleasure. The author has put together a book to help re-live those memories. The reader will find the book will help as they travel back in time to reminisce on their younger days in Holywood & the shops, restaurants & services that were available and a part of their life.
Автор: Anders C. Название: 100 Vintage French Advertisements ISBN: 1070693987 ISBN-13(EAN): 9781070693989 Издательство: Неизвестно Цена: 2240.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Benoit William L. Название: A Functional Analysis of Political Television Advertisements ISBN: 0739188984 ISBN-13(EAN): 9780739188989 Издательство: Неизвестно Цена: 30577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Functional Analysis of Political Television Advertisements examines theory and research on political television advertisements. After reviewing the literature, the book explains the Functional Theory of Political Campaign Discourse, which is used to understand the nature or content of TV spots in election campaigns. It begins by looking at American presidential TV spots from 1952-2012. Using Functional Theory, Benoit investigates the three functions acclaims, attacks, and defenses and two topics policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories Issue Ownership Theory and Functional Federalism Theory as well as non-presidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. No other book has quite the scope of this title.
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