Автор: Hollensen, Sven Название: Global marketing ISBN: 0273706780 ISBN-13(EAN): 9780273706786 Издательство: Pearson Education Цена: 4431.00 р. Наличие на складе: Невозможна поставка. Описание: Fourth edition.
Автор: Claire Medwell Jane Boylan & Название: Cambridge Global English Stage 5 Activity Book ISBN: 1107621232 ISBN-13(EAN): 9781107621237 Издательство: Cambridge Education Рейтинг: Цена: 1651.00 р. Наличие на складе: Нет в наличии.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.
Автор: Cate Farrall, Marianne Lindsley Название: Professional English in Use Marketing Book with answers ISBN: 0521702690 ISBN-13(EAN): 9780521702690 Издательство: Cambridge University Press Рейтинг: Цена: 7441.00 р. Наличие на складе: Нет в наличии.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Автор: Claire Medwell Jane Boylan & Название: Cambridge Global English Stage 6 Learner`s Book with Audio C ISBN: 1107621259 ISBN-13(EAN): 9781107621251 Издательство: Cambridge Education Рейтинг: Цена: 3179.00 р. Наличие на складе: Нет в наличии.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Название: A Global History of Medicine ISBN: 0198803184 ISBN-13(EAN): 9780198803188 Издательство: Oxford Academ Рейтинг: Цена: 3087.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A volume exploring the history of medicine across continents and countries from ancient to modern times, examining the changing systems of medicine in Eastern and Western traditions, comparing alternative medical practices, and introducing readers to how historians have captured the multiple approaches to healing adopted by different cultures.
Автор: Gore, Sylee Название: Express Series: English for Marketing and Advertising ISBN: 0194579182 ISBN-13(EAN): 9780194579186 Издательство: Oxford University Press Рейтинг: Цена: 603.00 р. Наличие на складе: Нет в наличии.
Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Нет в наличии.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: Hough, Peter (middlesex University, Uk) Название: Understanding global security houg ISBN: 1138726834 ISBN-13(EAN): 9781138726833 Издательство: Taylor&Francis Рейтинг: Цена: 3828.00 р. Наличие на складе: Нет в наличии.
Описание: This fourth edition analyses the variety of ways in which people`s lives are threatened and how these threats can be neutralised. Traditional security studies subjects such as war, deterrence and terrorism are analysed alongside non-military issues such as crime, health, environmental degradation and natural disasters.
Автор: Claire Medwell Jane Boylan & Название: Cambridge Global English Stage 6 Activity Book ISBN: 1107626862 ISBN-13(EAN): 9781107626867 Издательство: Cambridge Education Рейтинг: Цена: 1514.00 р. Наличие на складе: Нет в наличии.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.
Автор: Philip McMichael Название: Development and Social Change: A Global Perspective ISBN: 1452275904 ISBN-13(EAN): 9781452275901 Издательство: Sage Publications Рейтинг: Цена: 12355.00 р. Наличие на складе: Нет в наличии.
Описание: Philip McMichael describes a world undergoing profound social, political, and economic transformations, from the post-World War II era through the present. He tells a story of development in four parts - colonialism, developmentalism, globalization, and sustainability - that shows how the global development “project” has taken different forms from one historical period to the next. Throughout the text, the underlying conceptual framework is that development is a political construct, created by dominant actors (states, multilateral institutions, corporations and economic coalitions) and based on unequal power arrangements. While rooted in ideas about progress and prosperity, development also produces crises that threaten the health and well-being of millions of people, and sparks organized resistance to its goals and policies. Frequent case studies make the intricacies of globalization concrete, meaningful, and clear.
Название: Social Marketing and Public Health ISBN: 0198717695 ISBN-13(EAN): 9780198717690 Издательство: Oxford Academ Рейтинг: Цена: 7206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
