Автор: Ziliani, Cristina (university Of Parma, Italy) Ieva, Marco (university Of Parma, Italy) Название: Loyalty management ISBN: 1032510358 ISBN-13(EAN): 9781032510354 Издательство: Taylor&Francis Цена: 6736.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ.
Автор: Ziliani, Cristina , Ieva, Marco Название: Loyalty Management ISBN: 0367077620 ISBN-13(EAN): 9780367077624 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Поставка под заказ.
Описание: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.
Автор: Weindel Название: Retail Brand Equity and Loyalty ISBN: 365815036X ISBN-13(EAN): 9783658150365 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Автор: Beat Meier Название: Brand Choice and Loyalty ISBN: 3658280131 ISBN-13(EAN): 9783658280130 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Evidence from Swiss Car Registration Microdata
If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading...
Did you know:
The brand worth the most in the entire world is Alphabet--better known as Google, and it s worth $286 billion.
It takes 5 to 7 impressions to produce a fragment of brand awareness.
It takes just 10 seconds for people to form an impression of your brand.
When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product.
Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to.
Aside from strategic planning, building a brand also means promoting it to where your target audience is.
Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist."
Did you know that:
The average person spends 142 minutes of their day using social media.
In 2019, there were 3.8 billion social media users.
On average, people have 7.6 social media accounts.
It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands.
In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover:
The single most critical element in your branding that leaves a lasting impression for buyers
How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales
The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business
The 4 most important social media networks to use to promote your brand
The common mistake that almost all businesses make when posting content on social media
How to portray your vision through a brand image that people will love, share and stick to
...and much, much more
Added BONUS: - Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success
Scroll up and click the "Buy Now with 1-Click" button to instantly increase your sales by building your brand for your customer.
Автор: Anne M. Sch?ller; Gerhard Fuchs Название: Total Loyalty Marketing ISBN: 3658018844 ISBN-13(EAN): 9783658018849 Издательство: Springer Рейтинг: Цена: 7836.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Was hat Loyalitдt mit Marketing zu tun?.- Die Total-Loyalty-Marketing-Analyse.- Strategische Grundlagen fьr Loyalitдt.- Der Baukasten der Loyalitдt.- Die Loyalitдtstreppe des Mitarbeiters.- Die Loyalitдtstreppe des Kunden.- Total Loyalty Sales.
Описание: Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
Описание: Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
Описание: Trust, as a key factor in business relationship, cannot be bought or ordered. Also, trust cannot be replaced through control mechanisms. Rather, it is a fragile psychological construct which develops through mainly intransparent reasons. Trust research is, therefore, vital for an analysis of business to consumer relations. The present work is connected with the comprehensive and long continuing scientific examination of trust in and between organizations as well as between organizations and customers. The banking industry serves a field of research in which trust plays a key role. The question is to find out how banks can strengthen customers' trust. The work especially focuses on the question whether customers trust their bank due to performance and service quality or reputation (reputation being defined as the result of experienced and approved performance quality). On the other hand, the work also deals with the possibility that trust depends on entirely different reasons like the trust propensity of each individual. Thus, organizations can only partially influence their customers' trust by their own measures. Based on these aspects, the author formulates the central research question of her work: Which trust building measures should the appropriate policy of a bank consist of? This is a very challenging question as it includes existing long-range trends and traditions as well as experience, publicly communicated values as well as concrete transaction and service experiences of customers including their personal historical backgrounds. The author seeks a comprehensive empirical approach and successfully applies this method to her research question.
Автор: Roberta C. Nacif Название: Online Customer Loyalty ISBN: 3824479109 ISBN-13(EAN): 9783824479108 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the last few years, companies paid more attention to managing custo- mer relationships both effectively and efficiently. Among others, this led to an increased use of so-called self-service technologies (SSTs). For example, financial services are provided at lower costs and in an effective way through ATMs, airlines encourage their customers to use check-in machines, and on- line retailers offer advice through low-cost media only. Such SSTs require hardly any personnel, and the customer him/herself so to say designs and provides the service. This development is reinforced by new telecommunica- tion media and information technologies as well as by the increased diffusion of the Internet. Given that services play an important role in retaining custo- mers, both academics and practitioners are interested in the question of how an increased use of SSTs affects repeat purchase behavior and the attitude of customers. From an theoretical point of view, only a few publications focused on the effects of customer satisfaction, SST quality, trust, self-stated behavi- or, evaluation of a company's complaint management, customer knowledge about a firm's products and past purchasing behavior on repeat purchase in- tentions and repatronage. This literature gap is prevalent both conceptually and empirically. Roberta Nacif, who submitted this book as her dissertation at WHU (Otto Beisheim Graduate School of Management), filled some of this gap with her work.
Автор: J. Lynch Название: Customer Loyalty and Success ISBN: 1349395129 ISBN-13(EAN): 9781349395125 Издательство: Springer Рейтинг: Цена: 21661.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company`s strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
Автор: Evert R. de Boer Название: Strategy in Airline Loyalty ISBN: 3319625993 ISBN-13(EAN): 9783319625997 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
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